IN THE BLING OF AN EYE

IT’S TAKEN LIT­TLE TIME FOR DI­A­MOND KICKS TO CON­QUER THE WORLD

Life & Style Weekend - - CLOSET - WORDS: NATALIE TINK

Re­cently I stum­bled across a brand that rocked my socks. A brand shak­ing up the way we think about the jog­ger, the trainer, sneak­ers, run­ners or as I like to call them, kicks. Di­a­mond Kicks have cap­tured the ever-grow­ing gym bunny mar­ket and brought some­thing dif­fer­ent to the ta­ble that even the likes of Jar­rad Hayne, Libby Ba­bet, Ashy Bines and Lau­ren Simp­son are rel­ish­ing in. Di­a­mond Kicks take a 100 per cent au­then­tic pair of Nike, New Bal­ance, Adi­das, Asics or Puma and add a bit of bling. Gone are the days of the ugly sand­shoe that you only pop on to train or walk in. Now comes a new era of sports shoe that gives ladies the op­por­tu­nity to spruce up their gym look and add their own per­sonal stamp with­out com­pro­mis­ing com­fort, foot care and pro­tec­tion. Di­a­mond Kicks take a tra­di­tional pair of jog­gers and bring them to new heights by adding stun­ning gen­uine Swarovski crys­tals that bring the wow fac­tor. Each shoe is em­bel­lished by hand us­ing water­proof resin to en­sure the crys­tals don’t fall off while you’re run­ning. For ladies like me it’s an op­por­tu­nity to add a bit of fem­i­nin­ity to the ev­ery­day uni­form of ac­tivewear. Mandy Tramer cre­ated Di­a­mond Kicks af­ter she stum­bled across the idea on­line, and as a self-con­fessed sports shoe junkie, she quickly got to work cre­at­ing a pair for her­self. In 2016, she launched her own busi­ness on­line and a thriv­ing In­sta­gram feed that now boasts more than 89,500 fol­low­ers. A sim­ple idea has ex­ploded with mass or­ders com­ing in weekly. Di­a­mond Kicks is lo­cated in Mel­bourne and now ships glob­ally. Since launch­ing last year Tramer has added hats, kids’ shoes and a plethora of shoes to her col­lec­tion. Clients can’t get enough of this stylish brand. I re­cently got my hands on a pair of New Bal­ance Life­style Mode in Miss Mono­gram Pink, of course, and have had them on my feet since they ar­rived. Comfy and stylish are two words that rarely go to­gether, but that’s the magic be­hind Di­a­mond Kicks and their phi­los­o­phy of bring­ing a bit of sparkle to the ev­ery­day sneaker. From $110 the price point is rea­son­able and the pre­sen­ta­tion flaw­less. I’ve al­ready added a few wish list items to my Christ­mas list this year. Check them out at www.di­a­mond­kicks.com.au.

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