IN THE BLING OF AN EYE
IT’S TAKEN LITTLE TIME FOR DIAMOND KICKS TO CONQUER THE WORLD
Recently I stumbled across a brand that rocked my socks. A brand shaking up the way we think about the jogger, the trainer, sneakers, runners or as I like to call them, kicks. Diamond Kicks have captured the ever-growing gym bunny market and brought something different to the table that even the likes of Jarrad Hayne, Libby Babet, Ashy Bines and Lauren Simpson are relishing in. Diamond Kicks take a 100 per cent authentic pair of Nike, New Balance, Adidas, Asics or Puma and add a bit of bling. Gone are the days of the ugly sandshoe that you only pop on to train or walk in. Now comes a new era of sports shoe that gives ladies the opportunity to spruce up their gym look and add their own personal stamp without compromising comfort, foot care and protection. Diamond Kicks take a traditional pair of joggers and bring them to new heights by adding stunning genuine Swarovski crystals that bring the wow factor. Each shoe is embellished by hand using waterproof resin to ensure the crystals don’t fall off while you’re running. For ladies like me it’s an opportunity to add a bit of femininity to the everyday uniform of activewear. Mandy Tramer created Diamond Kicks after she stumbled across the idea online, and as a self-confessed sports shoe junkie, she quickly got to work creating a pair for herself. In 2016, she launched her own business online and a thriving Instagram feed that now boasts more than 89,500 followers. A simple idea has exploded with mass orders coming in weekly. Diamond Kicks is located in Melbourne and now ships globally. Since launching last year Tramer has added hats, kids’ shoes and a plethora of shoes to her collection. Clients can’t get enough of this stylish brand. I recently got my hands on a pair of New Balance Lifestyle Mode in Miss Monogram Pink, of course, and have had them on my feet since they arrived. Comfy and stylish are two words that rarely go together, but that’s the magic behind Diamond Kicks and their philosophy of bringing a bit of sparkle to the everyday sneaker. From $110 the price point is reasonable and the presentation flawless. I’ve already added a few wish list items to my Christmas list this year. Check them out at www.diamondkicks.com.au.