THE POWER OF ONE DROP….

THE SUN­SHINE COAST IS START­ING TO SEE THE BEN­E­FITS OF IM­POR­TANT PROJECTS COM­ING TO FRUITION, WITH THE RIP­PLE EF­FECTS CRE­AT­ING OP­POR­TU­NI­TIES FOR BUSI­NESS AND EM­PLOY­MENT BEYOND WHAT MANY OF US IMAG­INED

Life & Style Weekend - - BUSINESS - WORDS: JEN­NIFER SWAINE

A ccord­ing to the Cam­bridge dic­tio­nary, a rip­ple ef­fect is “a sit­u­a­tion in which one event pro­duces ef­fects which spread and pro­duce fur­ther ef­fects”. So, what does that mean to those of us who live on the Sun­shine Coast? The trans­for­ma­tional projects we are see­ing take shape on the coast will im­pact all of us in one way or an­other – and for many years to come. The new hos­pi­tals have im­pacted the health precinct and com­mu­nity by not only em­ploy­ing staff but by cre­at­ing op­por­tu­ni­ties that pre­vi­ously did not ex­ist or may not have been eas­ily recog­nis­able by small busi­ness op­er­a­tors and other stake­hold­ers. More peo­ple liv­ing and work­ing in this precinct has cre­ated a de­mand for ser­vices broader than the im­me­di­ate ser­vices you first think of when you as­so­ciate busi­ness with a hos­pi­tal, i.e. chemist. Ser­vices such as florists, child care, health and fit­ness and clean­ing ser­vices for busy pro­fes­sion­als have been iden­ti­fied as just a few of the op­por­tu­ni­ties the growth of the health precinct has cre­ated. To put it in per­spec­tive, the Sun­shine Coast Uni­ver­sity Hos­pi­tal and Health precinct has the po­ten­tial to cre­ate 6281 jobs in health and so­cial as­sis­tance, 1021 in re­tail, 741 in trans­port, postal and ware­hous­ing, 322 in per­sonal/other, 668 in ac­com­mo­da­tion and food ser­vices, 673 in re­pairs and main­te­nance, 3092 in pro­fes­sional, sci­en­tific and tech­ni­cal ser­vices, 501 in in­for­ma­tion and me­dia, 990 in ed­u­ca­tion and train­ing and 1207 in pub­lic ad­min­is­tra­tion and safety. Other projects that have started to im­pact the coast and will cre­ate a rip­ple ef­fect of their own in­clude the Sun­shine Coast Air­port ex­pan­sion and the new Ma­roochy­dore CBD. The ex­pan­sion of the air­port will cre­ate a myr­iad of op­por­tu­ni­ties on the coast and we are al­ready see­ing suc­cess­ful busi­nesses who tra­di­tion­ally based their ware­hous­ing and dis­tri­bu­tion cen­tres in other states look­ing to call the Sun­shine Coast home. They have been en­ticed here by the life­style that is now sup­ported through op­por­tu­ni­ties cre­ated by new in­fra­struc­ture. I was speak­ing to one cou­ple last week who have just re­lo­cated to the Sun­shine Coast. They re­quire a 2000sq m in­dus­trial shed for their busi­ness, which whole­sales med­i­cal equip­ment through­out Aus­tralia and New Zealand. They ex­plained they have wanted to live here for a long time but it sim­ply wasn’t pos­si­ble for them to do so be­cause we were not set up to sup­port a busi­ness like theirs. How­ever, they ac­knowl­edged all of that had changed dra­mat­i­cally over the past six years, so much so they felt if they didn’t move now, they would miss out! With this fam­ily and busi­ness will come of­fice and ware­hous­ing jobs which will con­trib­ute to the growth and wealth of our re­gion. The fu­ture holds op­por­tu­ni­ties for all of us. Op­por­tu­ni­ties that have come about be­cause of our eco­nomic and re­gional de­vel­op­ment strate­gies which have a clear fo­cus on seven high-value in­dus­tries. Work­shops on how you and your busi­ness can iden­tify op­por­tu­ni­ties will be held next year.

PHOTO: JOHN MCCUTCHEON

The Sun­shine Coast is grow­ing and de­vel­op­ing bring­ing more op­por­tu­ni­ties to lo­cals and vis­i­tors.

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