FOR THE STYLISH TRAV­ELLER

Life & Style Weekend - - ADVERTISIN­G FEATURE - Mainie Sun­shine Plaza is now open, on the ground floor at the Myer end next to Lorna Jane.

FASH­ION. What does it mean to you? Is it about be­ing dressed in the lat­est styles from head to toe as seen on run­way mod­els or wear­ing what you stand up for – your morals, be­liefs and val­ues? Mainie Aus­tralia caters for both. Merg­ing style with qual­ity, fair-trade prin­ci­ples and pre­serv­ing indige­nous Aus­tralian cul­ture, Mainie’s col­lec­tion of women’s tops, scarves, wraps and sarongs as well as men’s ties, bow ties and pocket squares are avail­able at Sun­shine Plaza. Af­ter a stel­lar 12 months of trade since open­ing its first con­cept bou­tique in Cairns Cen­tral shop­ping cen­tre last Au­gust, the Cairns-based and indige­nous Aus­tralian-owned start-up busi­ness has taken an­other gi­ant step to­wards achiev­ing its goal of be­com­ing an in­ter­na­tional de­signer gift ware brand by ex­pand­ing into South­east Queens­land. Mainie man­ag­ing di­rec­tor De­nis Ke­effe said the brand’s de­vel­op­ment and suc­cess is de­pen­dent on ex­pand­ing its re­tail pres­ence beyond Cairns to the rest of Aus­tralia and with Christ­mas and the gift-giv­ing sea­son fast ap­proach­ing, they are em­brac­ing the op­por­tu­nity. “From the very start we had ear­marked our ex­pan­sion ini­tially down the east coast of Queens­land as well as key tourist hubs across Aus­tralia,” Mr Ke­effe said. “I am proud to say that we have achieved that and more, with a strong pres­ence in Cairns, Port Douglas and the Great Bar­rier Reef is­lands, Syd­ney, Uluru, Alice Springs, Dar­win as well as Cairns, Gold Coast and Mel­bourne air­ports.” Mainie cre­ative di­rec­tor Char­maine Saun­ders agreed this step into South­east Queens­land is ex­cit­ing for the brand. “Mainie is a brand that has been built on a love of Abo­rig­i­nal art, a de­sire to in­flu­ence change among indige­nous com­mu­ni­ties and pas­sion for fash­ion­able and lux­u­ri­ous silk whose ver­sa­til­ity takes it from board­room to bar to beach and bathing suit,” she said. “The Sun­shine Coast, with its tem­per­ate cli­mate, re­sort life­style and hol­i­day at­mos­phere, makes it the per­fect place for Mainie to spread its wings.” Ms Saun­ders said Mainie’s Sun­shine Plaza bou­tique will fea­ture the en­tire col­lec­tion of women’s and men’s items. Mainie’s gar­ments are made from qual­ity silk sourced from China’s his­toric Silk Cities and fea­ture au­then­tic Abo­rig­i­nal art­works in sun­drenched colours by the women artists of the Tanami Desert in cen­tral Aus­tralia, NAIDOC Artist of the Year Elve­rina John­son from Yarrabah in Trop­i­cal North Queens­land as well as An­drew Gib­son and Emma Burchill, re­spected artists also from Abo­rig­i­nal com­mu­ni­ties in north Queens­land.

PHOTO: WAR­REN LYNAM

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