FOR THE STYLISH TRAVELLER
FASHION. What does it mean to you? Is it about being dressed in the latest styles from head to toe as seen on runway models or wearing what you stand up for – your morals, beliefs and values? Mainie Australia caters for both. Merging style with quality, fair-trade principles and preserving indigenous Australian culture, Mainie’s collection of women’s tops, scarves, wraps and sarongs as well as men’s ties, bow ties and pocket squares are available at Sunshine Plaza. After a stellar 12 months of trade since opening its first concept boutique in Cairns Central shopping centre last August, the Cairns-based and indigenous Australian-owned start-up business has taken another giant step towards achieving its goal of becoming an international designer gift ware brand by expanding into Southeast Queensland. Mainie managing director Denis Keeffe said the brand’s development and success is dependent on expanding its retail presence beyond Cairns to the rest of Australia and with Christmas and the gift-giving season fast approaching, they are embracing the opportunity. “From the very start we had earmarked our expansion initially down the east coast of Queensland as well as key tourist hubs across Australia,” Mr Keeffe said. “I am proud to say that we have achieved that and more, with a strong presence in Cairns, Port Douglas and the Great Barrier Reef islands, Sydney, Uluru, Alice Springs, Darwin as well as Cairns, Gold Coast and Melbourne airports.” Mainie creative director Charmaine Saunders agreed this step into Southeast Queensland is exciting for the brand. “Mainie is a brand that has been built on a love of Aboriginal art, a desire to influence change among indigenous communities and passion for fashionable and luxurious silk whose versatility takes it from boardroom to bar to beach and bathing suit,” she said. “The Sunshine Coast, with its temperate climate, resort lifestyle and holiday atmosphere, makes it the perfect place for Mainie to spread its wings.” Ms Saunders said Mainie’s Sunshine Plaza boutique will feature the entire collection of women’s and men’s items. Mainie’s garments are made from quality silk sourced from China’s historic Silk Cities and feature authentic Aboriginal artworks in sundrenched colours by the women artists of the Tanami Desert in central Australia, NAIDOC Artist of the Year Elverina Johnson from Yarrabah in Tropical North Queensland as well as Andrew Gibson and Emma Burchill, respected artists also from Aboriginal communities in north Queensland.