HAD ME AT HELLO

Life & Style Weekend - - HOME - WORDS: DANNI MOR­RI­SON See more at www.hel­lotrader.com.au For more in­te­rior de­sign in­spi­ra­tion, visit www.de­sign­by­danni.com

Say ‘hello’ (par­don the pun) to the Sun­shine Coast’s new­est fur­ni­ture, home­wares and life­style store lo­cated in Ma­roochy­dore’s su­per trendy in­dus­trial precinct – Hello Trader. Why have I not heard of this gor­geous, Boho meets The Ba­hamas-in­spired store I hear you ask? Be­cause Hello Trader only opened yes­ter­day and it’s ev­ery bit as glo­ri­ous as it sounds. The brains be­hind the new con­cept store, Chelsea Ben­nie is one smart lady as not only has she opened the doors just be­fore Christ­mas, they have beau­ti­ful gift op­tions for any spe­cial oc­ca­sion. I caught up with Chelsea about her new store.

1) Tell us a bit about you and your back­ground?

I’m just an or­di­nary girl who is a lover of all things beau­ti­ful. I started out styling events in the wed­ding in­dus­try over four years ago. How­ever, my pas­sion for de­sign­ing and styling fur­ni­ture for my event hire com­pany has been the main in­flu­ence.

2) What in­spired you to launch Hello Trader?

Af­ter years of sourc­ing and de­sign­ing fur­ni­ture in event hire, I soon re­alised this part of my role was my big­gest pas­sion. I en­visaged open­ing a store and had clear vi­sion of how the store would look aes­thet­i­cally. By cre­at­ing mood boards of prod­ucts on my hitlist and the style I wanted to por­tray, I brought my vi­sion to life.

3) Tell us about your busi­ness?

Hello Trader is a con­cept store trad­ing in fur­ni­ture, home­wares and life­style out of a ware­house in the Ma­roochy­dore in­dus­trial es­tate. We have worked closely with ar­ti­sans around the world, sourc­ing and cu­rat­ing our own fur­ni­ture and home­wares col­lec­tion.

4) Your favourite part of the job?

Work­ing with the pro­duc­ers di­rectly and know­ing that our pieces are eth­i­cally hand­made by ar­ti­sans. I can’t ex­plain the feel­ing when pieces ar­rive af­ter months of de­sign­ing, sourc­ing and com­mu­ni­cat­ing with the man­u­fac­tur­ers. It’s made me feel so con­nected with our brand!

5) What's trend­ing at the moment?

Rat­tan – it’s all about the re­turn of the 1970s and in par­tic­u­lar hand-crafted, one-off pieces. Con­sumers are lov­ing the ex­clu­siv­ity of their in­vest­ment pieces! Style rat­tan and cane with earthy tones and tex­tures to bring into 2017.

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