EDGY DESIGNS YEAR AFTER YEAR
YOU WON’T HAVE TO LOOK VERY HARD TO FIND THE LONG LIST OF CELEBS QUEUEING UP TO WEAR A PIECE FROM ANY COLLECTION DESIGNED BY JOHNNY
Many years ago I stumbled across a designer called By Johnny. By Johnny is the brainchild of uber-talented Johnny Schembri, a man who knows how to create the right amount of sexy and sophistication in each of his designs. Taking the Australian fashion world by the horns in 2009, he introduced his label at Australian Fashion Week in 2010 and since then has continued to produce solo shows with fresh new edgy designs year after year. By Johnny is known for stunning silhouettes, eye-catching fabrics and edgy textures. You won’t have to look very hard to find the long list of celebs queueing up to wear a piece from the collection. Jen Hawkins, Rachael Finch and Dannii Minogue are just a few of the fashionistas who, like me, are huge By Johnny fans. Johnny is not frightened to take risks and rarely colours within the lines with his choices of fabrics, patterns and prints. The one thing I particularly love about this designer is that he captures the female body like no other; each piece is designed to work with a woman’s body. His designs work with your curves and not against them. Feminine silhouettes are used in each design and it’s this consistency that has drawn women globally to the label. I love being able to choose something more edgy with unique texture from each new collection because I know that the cut will work perfectly for my body. I first fell in love with the label a few years ago when I was looking high and low for the perfect dress to wear to a Melbourne Cup event.
THE ONE THING I PARTICULARLY LOVE ABOUT THIS DESIGNER IS THAT HE CAPTURES THE FEMALE BODY LIKE NO OTHER; EACH PIECE IS DESIGNED TO WORK WITH A WOMAN’S BODY. HIS DESIGNS WORK WITH YOUR CURVES AND NOT AGAINST THEM.
The second I tried on my one shoulder dress By Johnny creation, I was hooked. The compliments I received that day cemented my relationship with the brand and now it’s safe to say, if you ask who I’m wearing, my answer is almost always By Johnny. Check out the label at www.byjohnny.com.au.