EDGY DE­SIGNS YEAR AF­TER YEAR

YOU WON’T HAVE TO LOOK VERY HARD TO FIND THE LONG LIST OF CELEBS QUEUEING UP TO WEAR A PIECE FROM ANY COL­LEC­TION DE­SIGNED BY JOHNNY

Life & Style Weekend - - CLOSET - WORDS: NATALIE TINK

Many years ago I stum­bled across a de­signer called By Johnny. By Johnny is the brain­child of uber-tal­ented Johnny Schem­bri, a man who knows how to cre­ate the right amount of sexy and so­phis­ti­ca­tion in each of his de­signs. Tak­ing the Aus­tralian fash­ion world by the horns in 2009, he in­tro­duced his la­bel at Aus­tralian Fash­ion Week in 2010 and since then has con­tin­ued to pro­duce solo shows with fresh new edgy de­signs year af­ter year. By Johnny is known for stun­ning sil­hou­ettes, eye-catch­ing fab­rics and edgy tex­tures. You won’t have to look very hard to find the long list of celebs queueing up to wear a piece from the col­lec­tion. Jen Hawkins, Rachael Finch and Dan­nii Minogue are just a few of the fash­ion­istas who, like me, are huge By Johnny fans. Johnny is not fright­ened to take risks and rarely colours within the lines with his choices of fab­rics, pat­terns and prints. The one thing I par­tic­u­larly love about this de­signer is that he cap­tures the fe­male body like no other; each piece is de­signed to work with a woman’s body. His de­signs work with your curves and not against them. Fem­i­nine sil­hou­ettes are used in each de­sign and it’s this con­sis­tency that has drawn women glob­ally to the la­bel. I love be­ing able to choose some­thing more edgy with unique tex­ture from each new col­lec­tion be­cause I know that the cut will work per­fectly for my body. I first fell in love with the la­bel a few years ago when I was look­ing high and low for the per­fect dress to wear to a Mel­bourne Cup event.

THE ONE THING I PAR­TIC­U­LARLY LOVE ABOUT THIS DE­SIGNER IS THAT HE CAP­TURES THE FE­MALE BODY LIKE NO OTHER; EACH PIECE IS DE­SIGNED TO WORK WITH A WOMAN’S BODY. HIS DE­SIGNS WORK WITH YOUR CURVES AND NOT AGAINST THEM.

The sec­ond I tried on my one shoul­der dress By Johnny cre­ation, I was hooked. The com­pli­ments I re­ceived that day ce­mented my re­la­tion­ship with the brand and now it’s safe to say, if you ask who I’m wear­ing, my an­swer is al­most al­ways By Johnny. Check out the la­bel at www.byjohnny.com.au.

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