Life & Style Weekend - - MAGAZINE / WELCOME - www.fash­ion­wayfinder.com/itunes The Sun­shine Coast In­ter­na­tional Fash­ion Fes­ti­val runs from Oc­to­ber 19 to 20 at The Sebel Pel­i­can Waters. For more visit: www.sun­shinecoast­fash­ion­fes­ti­val.com

When in­dus­try play­ers line up to at­tend the Sun­shine Coast In­ter­na­tional Fash­ion Fes­ti­val year after year, you know our coastal re­gion has some­thing go­ing for it. SCFF di­rec­tor Jac­inta Rich­mond said the op­por­tu­nity for emerg­ing tal­ent to show­case along­side es­tab­lished tal­ent and to learn from that ex­pe­ri­ence, along with the op­por­tu­nity to meet in­dus­try play­ers face to face, was what the Sun­shine Coast In­ter­na­tional Fash­ion Fes­ti­val was all about. “It’s about af­ford­able op­por­tu­nity, both mar­ket­ing, sow­ing and re­la­tion­ship-build­ing. It is up to the de­sign tal­ent to ed­u­cate them­selves and take ad­van­tage,” she said. Pre­vi­ous years have in­cluded in­ter­na­tional award-win­ning cou­ture de­sign­ers, board mem­bers of World Fash­ion Or­ga­ni­za­tion, in­ter­na­tional and na­tional fash­ion agents, and ed­i­tors of na­tional and in­ter­na­tional glossy mag­a­zines. Here’s what some of them had to say about SCFF. Ital­ian de­signer Ni­cola Finetti, who is based in Syd­ney and stocked in Myer na­tion­ally as well as high-end bou­tiques both na­tion­ally and in­ter­na­tion­ally, is re­turn­ing for a fourth year. Ni­cola only shows at the SCFF and at the Myer Spring Rac­ing Car­ni­val in Mel­bourne each year. Lo­cal fash­ion­istas are just one of two who will get a look at his new-sea­son col­lec­tion. “I will re­turn ev­ery year. It is a great show, very pro­fes­sional and very beau­ti­ful lo­ca­tion,” Ni­cola said. www.nico­lafinetti.com As­sia Ben­med­joub is the ed­i­tor of Rag­trader mag­a­zine and the SCFF is the only fash­ion event she at­tends in per­son to watch ev­ery cat­walk show and to share her in­dus­try knowl­edge and wis­dom. “I be­lieve I will re­turn ev­ery year to the Sun­shine Coast Fash­ion Fes­ti­val. It is re­fresh­ing to see new la­bels and to be in such a re­laxed yet pro­fes­sional at­mos­phere. There re­ally is nowhere else like it,” As­sia said. www.rag­trader.com.au Carla van Lunn is a fash­ion di­plo­mat, trav­el­ling the globe to work with de­sign tal­ent, gov­ern­ments and also has a pod­cast. “What oc­curs at the Sun­shine Coast In­ter­na­tional Fash­ion Fes­ti­val is like noth­ing else on the Sun­shine Coast. What di­rec­tor Jac­inta Rich­mond brings the in­dus­try is in­cred­i­ble, with her knowl­edge and abil­i­ties. What is pro­vided to de­sign tal­ent is such qual­ity and such value for money. “De­sign tal­ent can­not get this any­where else and it is a won­der­ful op­por­tu­nity for Queens­land and Aus­tralia,” Carla said of the event.

De­signer Ni­cola Finetti with model.

Fash­ion di­plo­mat and pod­caster Carla van Lunn.

Rag­trader mag­a­zine ed­i­tor As­sia Ben­med­joub.

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