A CAFE OWNER AND A YOGA AND FITNESS INSTRUCTOR HAVE TEAMED UP SIDE-BY-SIDE IN CALOUNDRA’S MAIN STREET TO OFFER SOMETHING THE COAST HASN’T SEEN BEFORE
Imagine the moment. You are working away in a busy cafe on its opening day. A customer approaches you and asks, “Is there a manager in.’’ You’re 25 years old and you reply, “Hey, I’m actually the owner.’’ Jasmin Smith lived that moment this week, except the young woman wasn’t opening her first business, she was opening her second. If you’ve dined at the popular One Block Back in Caloundra before then you’ve definitely seen Jasmin’s handiwork. The cafe has an aesthetically pleasing fit-out and serves wondrous smoothie bowls, decadent healthy dishes and raw desserts. Whether you’re an original OBB fan or just a lover of food in general, you’ll be excited to know its sister business Rawr Foods has finally opened its own shopfront on Bulcock St. Jasmin opened her new store on Monday, a moment she had been envisioning for more than five years. Rawr Foods had been her original baby, an idea she nurtured from conception when she was just 20 years old. She first started out making scrumptious creations in her tiny kitchen at home and selling them to cafes throughout the Coast. “I always planned for Rawr Foods to have its own shopfront,” Jasmin said.
“One Block Back was meant to be the home of Rawr Foods, but we got so busy there it kind of took everything away from it. So, it’s nice to make it more exclusive.” The new cafe specialises in healthier style dishes and snacks, done in a way that everyone can enjoy, meat eaters, vegans, the lactose intolerant and celliacs alike. But perhaps the stand-out feature of the venue is its incredible design. The site immediately attracts your attention right from the street walk. Approaching the business, you feel as if you are stepping out of everyday life and straight into a Bali holiday. As you walk closer, you are drawn in by perfectly placed greenery contrasted against pops of pastel pink. The theme feels like a blend between a desert and a tropical landscape. Dripping in summer vibes, it’s one fine place to enjoy a cuppa. But as impressive as Rawr Foods is, it’s only one part of the innovative health hub that is emerging on Bulcock St. New Standard Yoga and Fitness Centre is right next door, and the combination of the two businesses has created something the Coast has never seen. Attracting similar clientele, the two businesses utilise each other’s offerings to expand upon their own. It was an idea that was construed in the dreams of one very passionate yoga teacher Jenelle Leat. After spending 11 years teaching different styles of yoga, Jenelle couldn’t decide on one singular direction. “I said to my husband. ‘I want to do all these different things. Do I focus on kids? Do I focus on yoga? Do I focus on teacher training?’ And he’s like, ‘I keep telling you, just open your own studio and then you can do everything’,” Jenelle said. “This centre is basically everything I love in one.” Unlike most yoga studios, New Standard also offers other classes focusing on strength and cardiovascular fitness. However, it’s operated in a very different way to mainstream gyms. Jenelle believes many other fitness centres focus on a mentality of “no pain, no gain’’ that can push members to lift harder and heavier to the point of injury. “My classes are focused on functional and sustainable movement. “So you’re not just going and smashing your body now and later down the track paying for it,” Jenelle said. The entire space of the hub, including its community garden, was part of Jenelle’s master plan. She first met Jasmin at One Block Back and could see (and obviously taste) that Jasmin’s business direction was exactly what she needed. “This cafe was part of my vision. I wanted a cafe that serviced both my students and the public. And Jasmin has gone above and beyond delivering that,” Jenelle said. “I wanted to create a space where people wanted to be, and actually wanted to hang out, not just come to my class, tick the box, don’t talk to anybody and leave.” Jenelle’s passion for health and wellbeing is painted in her infectious smile. Not in business for profit but rather a positive effect on the community, she offers unique exchange programs for individuals who can’t afford memberships. “I just want people to be involved, so if they can’t buy a membership we can work something out, whether they spend 90 minutes a week gardening or helping to clean the studio,” she said. “We are at a time where people really want to be part of something.” The centre offers child-minding, kids’ classes and various holistic fitness offerings. It’s an exciting, family-friendly concept that might just change the afternoon grunt of going to the gym.
Jasmin Smith and Jenelle Leat share the same ambitions and have united in business.