GO FOR GOLD IN SKIN­CARE

HOW TO IN­COR­PO­RATE A DECA­DENT SOUGHT-AF­TER MINERAL INTO YOUR BEAUTY REGIME

Life & Style Weekend - - BEAUTY - To catch more of Tam Wrigley: Fol­low @tamwrigley_of­fi­cial & @thewi­neo­clock­show on In­sta­gram and Face­book. Watch and sub­scribe to The Wine O’clock Show on the Youtube chan­nel WORDS: TAM WRIGLEY

Di­a­monds may be a girl’s best friend but com­ing in a very close sec­ond is 24-carat gold. And I’m not tak­ing about jew­ellery.

I’m tak­ing about smoth­er­ing gold all over our bod­ies.

There is a new beauty fad ex­plod­ing on to the scene and it screams lux­ury.

Be­lieved from the time of Cleopa­tra to have pow­er­ful anti-age­ing ben­e­fits, 24-carat gold aims to help firm, lift, brighten and calm the ap­pear­ance of our skin.

Now, any­thing Cleopa­tra was ru­moured to use in her beauty rou­tine is cer­tainly wel­come in my bath­room.

Ac­cord­ing to his­tory text­books, an­cient Egyp­tians of­ten used gold in their cos­met­ics in an ef­fort to help their skin re­tain youth­ful­ness.

Called the “flesh of the gods”, the sought-af­ter mineral was also highly re­garded in an­cient Greece and Ja­pan for its sup­posed abil­ity to heal in­flam­ma­tion, slow the age­ing process, treat sun dam­age, boost collagen and lend pale com­plex­ions a ra­di­ant glow.

Gold is be­lieved to en­cour­age so many ben­e­fits when it comes to skin. It is pro­moted as work­ing to stim­u­late the pro­duc­tion of your nat­u­ral collagen lev­els and help­ing to re­duce long-term collagen loss.

But it’s the short-term ef­fects that have chins wag­ging.

You see, gold is said to boost the mi­cro­cir­cu­la­tion of the skin, leav­ing it en­er­gised and ra­di­ant.

Although it’s about as deca­dent as a skin­care trend can get, it’s not a case of style over sub­stance: gold is be­lieved to be an­tibac­te­rial and anti-in­flam­ma­tory.

We are all try­ing to stop the age­ing clock and for those of us who are con­cerned with the vis­i­ble signs of skin age­ing, gold may be able to help us to re-tex­ture and repair skin dam­age, re­veal­ing a re­newed glow­ing com­plex­ion.

Such skin­care prod­ucts con­tain a blend of ac­tive in­gre­di­ents in­fused with gold to help cre­ate a firm­ing ef­fect and im­prove skin elas­tic­ity.

Our pick of gold skin­care prod­ucts

The gold-in­fused cleanser:

If you’re in­trigued by the Peter Thomas Roth 24k Gold Face Mask in­cluded in the Gold Edi­tion, you’ll love the 24k Cleans­ing But­ter, too.

● The gold-in­fused eye treat­ment: In­fused with gold, collagen and fruit extracts, the Pixi 24k Eye Elixir is a light­weight eye serum that aims to re­plen­ish mois­ture, de-puff the eye area and re­duce the signs of fa­tigue.

● The gold-in­fused anti-age­ing cream: Carita Trio of Gold Per­fect Cream is pro­moted as an anti-age­ing mois­turiser that melts beau­ti­fully into the skin, aim­ing to help im­prove the skin’s ra­di­ance, tex­ture and sup­ple­ness.

● The gold-in­fused fa­cial oil:

Manuka Doc­tor 24k Gold and Manuka Honey Face Oil is a daily dose of hy­dra­tion that aims to leave the skin feel­ing nour­ished and in­stantly softer.

I think in­vest­ing in a tub of 24-carat gold is a wise de­ci­sion.

Af­ter all, who wouldn’t want to do more to try to at­tain a younger, more ra­di­ant-look­ing skin?

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