COOL TRICK WORDS: CHANTAY LOGAN
YOU’LL ALWAYS LOOK ON THE BRIGHT SIDE WITH THIS PURPLE POWERHOUSE IN YOUR KIT
Blondes might have more fun, but the hue can be hard work too. If your hair has been lightened, your summer included any combination of sun, surf and pool or you have a highlight habit, chances are you’ve felt the pain of watching your expensive colour turn dull and brassy.
Provoke’s hair expert Lisa Laudat says there’s a toning trick all blondes should master.
“Your hair is constantly subject to weather, pollution and over styling which all contribute to it appearing duller and in some cases can leave a yellow tint,” she says.
“For bleached or light blondes, the trick is to make your colour last longer by using a toning treatment.
“The violet pigment in the product works to counteract brassy tones and restores the brightness of your colour, so you can prolong the time between salon visits.”
While the vivid purple shade can look a little scary in the bottle, these products work on the colour wheel theory (yellow is opposite purple, so they cancel each other out).
“The deposit of pigment creates an optical illusion, reducing the overall appearance of any yellow tones,” Lisa explains.
While there’s no harm in regularly reaching for rescue in a bottle, the toning tactic works best as part of an overall
approach to caring for coloured strands.
“How your colour looks is affected by the health of your hair, for example, dry hair can often make colour appear duller a lot quicker, so it’s important to consider a full regimen after your trip to the salon,” Lisa says.
“I really would recommend a great treatment at least once a week.
“Your hair is exposed to the weather, heating, airconditioning, sun and pollution, exactly the same way your skin is.
“As a blonde you also need to factor in the use of bleach and dye on your hair, so it’s important to treat it properly and give it a little bit of love and care.
“I really recommend Touch of Silver Intensive Conditioner.
“To get your hair in its best condition, try shampooing and towel drying it and then putting conditioner on your hair to sleep in.
“Just remember to rinse it off the next morning.”