Life & Style Weekend - - YOU - WORDS: AM­BER MACPHER­SON

Take it from Zoolan­der, wet­ness is the essence of beauty. Gels, liq­uids, gloss and creams — mois­ture is the new black in the world of eye make-up. Eye pots are com­pet­ing for pop­u­lar­ity with the pow­ders and pen­cils we’re used to ap­ply­ing. They’re a lit­tle jar of magic that goes on wet and sets dry. “Eye pots ap­ply like a jelly but set to a pow­der fin­ish on the skin,” Iconic London founder Jade El­liott says. “It’s easy to use and a lit­tle prod­uct pro­vides full cov­er­age.” Eye pots can be worn as a full shadow look or un­der­stated liner de­pend­ing on how they are ap­plied and the tools you use. The gelati­nous sub­stance comes in a small pot and can be dabbed on the lid with your fin­gers or swept across with a wide or thin brush. “They are very highly pigmented, and the jelly-like tex­ture makes it easy to ap­ply and blend,” Jade says. “The unique for­mula also means no creas­ing or shift­ing on the lids once it’s ap­plied. “It’s also very long-lasting so you can wear your eye colour with con­fi­dence. “For best re­sults, use your fin­ger to ap­ply

and blend the edges with a syn­thetic brush.” Jade says eye pots can be ap­plied on top of your com­pleted eye make-up look for a sub­tle touch of glitz, or you can go all out and rock bright metal­lic eyes. “You can glide across your lids for full glam or dab on top of your fin­ished look for a beau­ti­ful touch of luxe,” she says. “You can use it on its own for a foiled look, or layer it over pow­der eye­shadow for a touch of shim­mer. There’s no fall­out with these eye pots and they blend ef­fort­lessly. “With Iconic London Chrome Flash Eye Pots, it’s all about the re­flec­tive foiled tex­ture, so you can play with the colour in­ten­sity and turn it up from soft and sub­tle to bold and vi­brant.” An added bonus of eye pots is they’re easy to trans­port — no cracked palettes or bro­ken pen­cils af­ter a long com­mute.

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