THIS NEW TREND IS CHANGING THE WAY WE APPLY EYE MAKE-UP
Take it from Zoolander, wetness is the essence of beauty. Gels, liquids, gloss and creams — moisture is the new black in the world of eye make-up. Eye pots are competing for popularity with the powders and pencils we’re used to applying. They’re a little jar of magic that goes on wet and sets dry. “Eye pots apply like a jelly but set to a powder finish on the skin,” Iconic London founder Jade Elliott says. “It’s easy to use and a little product provides full coverage.” Eye pots can be worn as a full shadow look or understated liner depending on how they are applied and the tools you use. The gelatinous substance comes in a small pot and can be dabbed on the lid with your fingers or swept across with a wide or thin brush. “They are very highly pigmented, and the jelly-like texture makes it easy to apply and blend,” Jade says. “The unique formula also means no creasing or shifting on the lids once it’s applied. “It’s also very long-lasting so you can wear your eye colour with confidence. “For best results, use your finger to apply
and blend the edges with a synthetic brush.” Jade says eye pots can be applied on top of your completed eye make-up look for a subtle touch of glitz, or you can go all out and rock bright metallic eyes. “You can glide across your lids for full glam or dab on top of your finished look for a beautiful touch of luxe,” she says. “You can use it on its own for a foiled look, or layer it over powder eyeshadow for a touch of shimmer. There’s no fallout with these eye pots and they blend effortlessly. “With Iconic London Chrome Flash Eye Pots, it’s all about the reflective foiled texture, so you can play with the colour intensity and turn it up from soft and subtle to bold and vibrant.” An added bonus of eye pots is they’re easy to transport — no cracked palettes or broken pencils after a long commute.