HIGH DESERT FASHION
THE ANNUAL FESTIVAL IS JUST AS FAMOUS FOR ITS FASHION AS ITS MUSIC. HERE ARE THE AUSSIE LABELS THAT DRESSED TO IMPRESS.
Coachella is famous around the world for its weekends full of party, music, A-list celebrities and trend-setting fashion. Every year, those of use who aren’t lucky enough to attend the event watch in awe at the fashion costumes that flood through the desert springs of California. It’s a great place to source outfit inspiration for our own gigs, especially for Splendour in the Grass, which is held just three months later. So, here’s a break down of our favourite Australian labels that were featured at weekend one of Coachella.
01 Spell & The Gypsy Collective
Some of our favourite outfits of the weekend were styled with pieces from this brand. Conveniently, it’s based not so far from home. This Byron Bay brand was widely represented by social media influencers and Coachella attendees and we can see why. It’s eye-catching and totally gorgeous. Not to mention, the pieces are comfy and offer full coverage, so you’re safe from any unexpected nip slips.
You wouldn’t necessarily expect to see a sports brand reppin’ at the two day festival but if anyone can pull it off, it’s us Aussies. Jaggad was relaunched in 2013 by new owners and EX-AFL players Chris Judd and Steven Green. The pair wanted to maintain the label’s reputation for performance and quality while taking it to a new level of style. Given that it was worn at Coachella by Australian model Brooke Hogan, you best bet they achieved it.
03 Alice MCCALL
Most Aussie fashionistas know this Sydney-based brand, so it’s not a total surprise to see it appear on the Coachella fashion scene. Well known Australian stylist Lana Wilkinson wore this gold metallic number. This outfit is a hot second place in our favourites list because it truly depicts the fierce look of Australian fashion.
04 Eliya The Label
One of the best things about festival fashion is taking your usual style and exaggerating it to a new level. We can get a bit more extreme with our colours, materials and cuts, giving us a look to step out of our comfort zone in. Melbourne-based brand Eliya The Label is all about that. With one-off, out-there pieces, we can see why it was a fast favourite for Coachella fashionistas.
05 Chosen By One Day
Now here’s something really different, a bridal couture brand spotted on the fields at Coachella. But then again, Coachella fashion is about being individual and the Chosen By One Day label is as unique as it gets. The dress worn by media influencer Jessie Murphy was from the recent Limoncello collection that was designed for “the modern bride trying to move away from tradition.” You know what’s moving away from tradition? Wearing a wedding gown at a music festival but we don’t deny Jessie totally pulled it off.
06 Camilla With Love
The duo behind Aussie brand Jagger and Stone and fashion blog We the Wild Ones were sharing the true blue love over the weekend rocking another famous Australian label. The pair stepped out in matching Camilla gowns that were styled with laced festival boots, scarfs and fedoras, achieving an electric boho inspired look.