HIGH DESERT FASH­ION

THE AN­NUAL FES­TI­VAL IS JUST AS FA­MOUS FOR ITS FASH­ION AS ITS MU­SIC. HERE ARE THE AUSSIE LABELS THAT DRESSED TO IM­PRESS.

Life & Style Weekend - - FASHION - WORDS: AN­NIE CAUGHEY

Coachella is fa­mous around the world for its week­ends full of party, mu­sic, A-list celebri­ties and trend-set­ting fash­ion. Ev­ery year, those of use who aren’t lucky enough to at­tend the event watch in awe at the fash­ion cos­tumes that flood through the desert springs of Cal­i­for­nia. It’s a great place to source out­fit in­spi­ra­tion for our own gigs, es­pe­cially for Splen­dour in the Grass, which is held just three months later. So, here’s a break down of our favourite Aus­tralian labels that were fea­tured at week­end one of Coachella.

01 Spell & The Gypsy Col­lec­tive

Some of our favourite out­fits of the week­end were styled with pieces from this brand. Con­ve­niently, it’s based not so far from home. This By­ron Bay brand was widely rep­re­sented by so­cial me­dia in­flu­encers and Coachella at­ten­dees and we can see why. It’s eye-catch­ing and to­tally gor­geous. Not to men­tion, the pieces are comfy and of­fer full cov­er­age, so you’re safe from any un­ex­pected nip slips.

02 Jag­gad

You wouldn’t nec­es­sar­ily ex­pect to see a sports brand rep­pin’ at the two day fes­ti­val but if any­one can pull it off, it’s us Aussies. Jag­gad was re­launched in 2013 by new own­ers and EX-AFL play­ers Chris Judd and Steven Green. The pair wanted to main­tain the la­bel’s rep­u­ta­tion for per­for­mance and qual­ity while tak­ing it to a new level of style. Given that it was worn at Coachella by Aus­tralian model Brooke Ho­gan, you best bet they achieved it.

03 Alice MCCALL

Most Aussie fash­ion­istas know this Sydney-based brand, so it’s not a to­tal sur­prise to see it ap­pear on the Coachella fash­ion scene. Well known Aus­tralian stylist Lana Wilkin­son wore this gold metal­lic num­ber. This out­fit is a hot sec­ond place in our favourites list be­cause it truly de­picts the fierce look of Aus­tralian fash­ion.

04 Eliya The La­bel

One of the best things about fes­ti­val fash­ion is tak­ing your usual style and ex­ag­ger­at­ing it to a new level. We can get a bit more ex­treme with our colours, ma­te­ri­als and cuts, giv­ing us a look to step out of our com­fort zone in. Mel­bourne-based brand Eliya The La­bel is all about that. With one-off, out-there pieces, we can see why it was a fast favourite for Coachella fash­ion­istas.

05 Cho­sen By One Day

Now here’s some­thing re­ally dif­fer­ent, a bridal cou­ture brand spot­ted on the fields at Coachella. But then again, Coachella fash­ion is about be­ing in­di­vid­ual and the Cho­sen By One Day la­bel is as unique as it gets. The dress worn by me­dia in­flu­encer Jessie Murphy was from the re­cent Limon­cello col­lec­tion that was de­signed for “the mod­ern bride try­ing to move away from tra­di­tion.” You know what’s mov­ing away from tra­di­tion? Wear­ing a wed­ding gown at a mu­sic fes­ti­val but we don’t deny Jessie to­tally pulled it off.

06 Camilla With Love

The duo be­hind Aussie brand Jag­ger and Stone and fash­ion blog We the Wild Ones were shar­ing the true blue love over the week­end rock­ing an­other fa­mous Aus­tralian la­bel. The pair stepped out in match­ing Camilla gowns that were styled with laced fes­ti­val boots, scarfs and fe­do­ras, achiev­ing an electric boho in­spired look.

PHOTO: AMY HAR­RIS

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