LIFE OF A COOK­BOOK QUEEN

ONE LIT­TLE IDEA HAS TRANS­FORMED INTO AN IN­TER­NA­TIONAL BEST-SELL­ING TI­TLE AIMED AT SIM­PLI­FY­ING LIFE IN THE KITCHEN

Life & Style Weekend - - MAGAZINE | COVER STORY - The 4 In­gre­di­ent Keto cook­book will be available at all good book stores across the coun­try from Mon­day. For more in­for­ma­tion visit www.4in­gre­di­ents.com.au. WORDS: SARAH DIONY­SIUS

Ar­riv­ing home late from work one night, the wash­ing needed to be done, the house cleaned, the kids needed help with home­work and to top it off, she had a hun­gry fam­ily to feed.

Kim Mccosker reached for a cook­book for some in­spi­ra­tion but said she found that all of the recipes re­quired more than 16 in­gre­di­ents and had a com­pli­cated list of steps for a dish her fam­ily prob­a­bly wouldn’t even like.

Then she had an idea; surely there could be a way to make some­thing with only a few in­gre­di­ents that was quick and tasty.

And then the rest, as they say, is his­tory. It sounds simple, but this small idea has led Kim to pioneer a hugely suc­cess­ful cook­book em­pire, with a to­tal of 36 ti­tles to her name and more than $8 mil­lion made in prof­its.

Kim is the au­thor of the Four In­gre­di­ents cook­books, which have be­come a sta­ple in the homes of not only fam­i­lies in Aus­tralia, but world­wide.

It has been 12 years since Kim launched her first cook­book with co-au­thor and for­mer busi­ness part­ner Rachael Ber­ming­ham, and she said she wasn’t look­ing to slow down any time soon.

“I had ab­so­lutely no idea that the idea for a cook­book with recipes con­tain­ing four in­gre­di­ents would be­come this big,” she said.

“12 years on and it’s still gain­ing mo­men­tum and now peo­ple world­wide are start­ing to re­alise what they can cook with four in­gre­di­ents.

“It only con­tin­ues to grow in pop­u­lar­ity and there are some ex­cit­ing times ahead.”

Kim has just pub­lished her lat­est cook­book, 4 In­gre­di­ents Keto, which will of­fi­cially go on sale on Mon­day.

She said she wanted to “test the waters” and so an­nounced her new ti­tle on so­cial me­dia ear­lier this week.

The re­sponse she re­ceived was over­whelm­ing.

“I put up a post about the new book at

8am on Mon­day morn­ing and by 8pm that night we had sold out of all of our stock,” she said.

“Not since the very first ti­tle, have I seen such an in­tense mar­ket re­ac­tion to a cook­book.

“We thought it would be pop­u­lar but we had no idea that it would be such a hit.”

Kim said the idea for a book based on ke­to­genic diet, which is a low-carb, high-fat diet, came af­ter seeing the re­sults for her­self.

Af­ter spend­ing two weeks at a re­treat in the Coast hin­ter­land where she strictly fol­lowed a keto diet, she said she had dropped more than 5kg and felt bet­ter than ever.

“I know a lot of peo­ple struggle with weight loss and di­et­ing and the keto diet is re­ally pop­u­lar at the mo­ment so I wanted to see what it was about,” she said.

“I saw some amaz­ing re­sults and any diet that lets you have bacon sounds like a good time to me.”

This lat­est book fol­lows a line of suc­cess­ful ti­tles, and Kim said she worked hard to make each one more in­ge­nious than the last.

She said keep­ing the 4 in­gre­di­ent mo­men­tum alive over the past 12 years did not come with­out its strug­gles and hard­ships, but it was her pas­sion for what she did that kept her go­ing.

When she first ap­proached pub­lish­ers with the idea for her cook­book she said she re­ceived a lot of knock­backs and that it was hard to not feel dis­heart­ened.

“We couldn’t get a pub­lisher to take our calls let alone get in on the shelves at book stores,” she said.

“If peo­ple had asked me then if I saw the tra­jec­tory... I would have said ab­so­lutely no way. It cost me $26,000 to pub­lish the first 2000 ti­tles and I had to take that out of the fam­ily mort­gage.

“So all I wanted to do was to be able to pay back the funds my fam­ily had lent me and then it took off and I have just con­tin­ued to build on that mo­men­tum.”

While Kim cred­its pas­sion and hard-work from her and her ded­i­cated team as key to their success, she said she also sus­pected that her “raw­ness” was a big ap­peal to her mar­ket.

At the end of the day, Kim said she was a mum first and fore­most to her three boys and for the most part her life fol­lowed the same rou­tine as house­holds around the coun­try.

“Last Sun­day morn­ing I did a Facebook Live of my son and I mak­ing waf­fles in the morn­ing,” she said.

“It was real and raw, we were in our py­ja­mas and had just got­ten out of bed, and it just shows to peo­ple that if I can do it then they can do it too.

“It’s re­fresh­ing amongst all the glama­zons on In­sta­gram and TV and I think it just res­onates with my mar­ket.”

Be­fore the success of her cook­books, Kim worked within the cor­po­rate world and was con­stantly fly­ing be­tween Mel­bourne and her home in Bris­bane.

She is now based on the Sun­shine Coast, with her of­fice lo­cated in the heart of the Mof­fat Beach in­dus­trial es­tate.

“As soon as we re­alised that my busi­ness could sus­tain our life­style then we packed up and moved here,” she said.

“The Sun­shine Coast has its own kind of magic and is just so sup­port­ive of small busi­nesses. It re­ally is the small busi­ness cap­i­tal of Aus­tralia.

“I be­lieve in cre­at­ing your own luck but

I’m also just so in­debted to the re­gion for em­brac­ing us. I grew up on the Gold Coast and all my girl­friends there want to move here.”

When asked what her big­gest piece of ad­vice was for peo­ple look­ing to start their own busi­ness, Kim said it would be to take it one step at a time.

“Just do some­thing. Mo­men­tum cre­ates mo­men­tum and I’m al­ways think­ing what’s the next step I have to take to do this?” she said. “Once pas­sion and en­thu­si­asm are in­volved then the world is the limit.

“I didn’t think that 12 months ago I would be writ­ing a book about the keto diet and then here we are to­day with 15,000 copies sold with­out any mar­ket­ing in­volved.

“I don’t take this success for granted and am so thank­ful for all of the sup­port I have re­ceived.”

While her new cook­book was yet to of­fi­cially be re­leased, Kim was al­ready work­ing on her next big ven­ture.

Ear­lier this year, Kim rep­re­sented

Aus­tralia at the 2019 Gour­mand World Sum­mit in Paris, which proved to be a huge net­work­ing ex­pe­ri­ence.

“Our trip to Paris was amaz­ing and we have a lot of ideas in the pipe­line since re­turn­ing,” she said.

“We also have an idea for a tele­vi­sion show based on the Sun­shine Coast. We have some amaz­ing pro­duc­ers here and it would be great to show­case what this re­gion has to of­fer.

“I def­i­nitely don’t see us slow­ing down any times soon and I just see the brand getting big­ger and big­ger.”

“12 YEARS ON AND IT’S STILL GAIN­ING MO­MEN­TUM AND NOW PEO­PLE WORLD­WIDE ARE START­ING TO RE­ALISE WHAT THEY CAN COOK WITH FOUR IN­GRE­DI­ENTS.”

PHOTOS: PA­TRICK WOODS

BIG SUCCESS: 4 In­gre­di­ents cook­book au­thor Kim Mccosker (left) and her brand man­ager Melinda Dines are thrilled with the re­sults of the lat­est keto-fo­cused ti­tle in the series.

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