MADE TO MOVE IN

HOLD ON TO YOUR VEILS – THIS YEAR BRIDES WILL BE CHOOS­ING WED­DING GOWNS THAT ARE DE­SIGNED FOR DANC­ING

Life & Style Weekend - - MAGAZINE | CLOSET - WORDS: AMBER MACPHERSON

Brides to be, it’s time to do away with tra­di­tion and opt for a gown with a lit­tle spirit. Grace Loves Lace founder Me­gan Ziems says this year bridal dresses will fea­ture a mod­ern touch with unique tex­tures and sub­dued hues.

“In­ter­est­ing fab­rics and re­bel­lious fea­tures will be a fo­cus, as well as some in­ter­est­ing muted tones that al­low women to wear an al­ter­na­tive to white,” she says.

“More than any­thing, I hope to see ex­cit­ing de­signs. A dress should make you feel ex­cited to wear it and it should con­nect with you. It’s all about per­son­al­ity; en­cour­ag­ing the woman to be her­self and ex­press her own in­nate sense of style.”

The Queens­land la­bel known the world over for its bo­hemian beach bride appeal re­leased a new col­lec­tion called La Bamba last month, re­garded as its most am­bi­tious drop yet.

In­spired by the fa­mous song and dance, it fea­tures 13 new gowns and a range of ac­ces­sories de­signed for cel­e­bra­tion and move­ment.

“I re­ally wanted to cre­ate a sense of drama for this cam­paign,” Me­gan says.

“The col­lec­tion is ex­cit­ing and un­ex­pected, and quite sim­ply – lux­ury you can dance in.

“Vis­ually, it’s a com­bi­na­tion of our great­est in­spi­ra­tions – mu­sic, art and our muse: the woman.”

While gowns move to­wards a 21st cen­tury aes­thetic, Me­gan says one tra­di­tional ac­ces­sory is mak­ing a come­back.

“Veils, veils, veils,” she says. “And if not a veil, then a dra­matic head­scarf.”

Sit­ting pretty is no longer a sac­ri­fice come wed­ding day – brides are opt­ing for dresses that move freely so they don’t miss out on the party.

“Aussie women, no mat­ter the lo­ca­tion, are gen­er­ally quite con­fi­dent and clear with what they want – the free­dom to move, eat, drink, dance and ex­press their nat­u­ral beauty,” Me­gan says.

“They also value au­then­tic­ity and lo­cal pro­duc­tion. More and more are be­com­ing con­scious of ethical man­u­fac­tur­ing and that’s some­thing we cham­pion too.”

Newspapers in English

Newspapers from Australia

© PressReader. All rights reserved.