MADE TO MOVE IN
HOLD ON TO YOUR VEILS – THIS YEAR BRIDES WILL BE CHOOSING WEDDING GOWNS THAT ARE DESIGNED FOR DANCING
Brides to be, it’s time to do away with tradition and opt for a gown with a little spirit. Grace Loves Lace founder Megan Ziems says this year bridal dresses will feature a modern touch with unique textures and subdued hues.
“Interesting fabrics and rebellious features will be a focus, as well as some interesting muted tones that allow women to wear an alternative to white,” she says.
“More than anything, I hope to see exciting designs. A dress should make you feel excited to wear it and it should connect with you. It’s all about personality; encouraging the woman to be herself and express her own innate sense of style.”
The Queensland label known the world over for its bohemian beach bride appeal released a new collection called La Bamba last month, regarded as its most ambitious drop yet.
Inspired by the famous song and dance, it features 13 new gowns and a range of accessories designed for celebration and movement.
“I really wanted to create a sense of drama for this campaign,” Megan says.
“The collection is exciting and unexpected, and quite simply – luxury you can dance in.
“Visually, it’s a combination of our greatest inspirations – music, art and our muse: the woman.”
While gowns move towards a 21st century aesthetic, Megan says one traditional accessory is making a comeback.
“Veils, veils, veils,” she says. “And if not a veil, then a dramatic headscarf.”
Sitting pretty is no longer a sacrifice come wedding day – brides are opting for dresses that move freely so they don’t miss out on the party.
“Aussie women, no matter the location, are generally quite confident and clear with what they want – the freedom to move, eat, drink, dance and express their natural beauty,” Megan says.
“They also value authenticity and local production. More and more are becoming conscious of ethical manufacturing and that’s something we champion too.”