Life & Style Weekend - - MAGAZINE | COVER STORY -

The Week­end mag­a­zine spoke with Univer­sity of the Sun­shine Coast so­cial me­dia and public re­la­tions ed­u­ca­tor Dr Karen Suther­land about cre­at­ing a ca­reer on­line.

Here are her tips:

- You need to know your au­di­ence and know how to com­mu­ni­cate well with your au­di­ence. - Have goals and ob­jec­tives you want to achieve. - Some posts have no purpose and they are try­ing to talk to ev­ery­body. You need to find your tar­get au­di­ence and ori­en­tate your posts to­wards that.

- Look at the an­a­lyt­ics to es­tab­lish who are look­ing at your posts and when.

- Re­ally look at cre­at­ing con­tent that is valu­able to your au­di­ence.

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