WHAT IS SADFISHING?
WHEN YOU CAN'T GET ATTENTION AND YOU USE THIS SICK TREND, IT’S ENOUGH TO MAKE ANYONE UNHAPPY – FOR NO GOOD REASON
If you’ve been on the internet you might yet.have seen a video of Kendall Jenner wearing a white T-shirt, staring into the camera with an earnest expression ready to share her heartbreak in her “most raw story”
Underneath the post her mum, Kris, has written ‘I’m so proud of my darling @Kendalljenner for being so brave and vulnerable. Make sure to watch Kendall’s Twitter on Sunday night to find out what I’m talking about and be prepared to be moved.’
Was Kendall going to address her cultural appropriation on shoots? Was she going to share her own #Metoo story? Or perhaps open up about her father’s transition to Caitlyn?
No, she was launching a new campaign with the pimple brand Proactiv. Kendall and Kris Jenner sadfished us all.
Sadfishing is a term being used to describe a situation when someone posts about an emotional problem to attract attention, sympathy or hook an audience. It’s generally done by celebs for publicity, but you’ve seen this sort of woe-is-me behaviour on Facebook by us regular folk, too.
When someone updates their status to: “you think you know someone.” Or “so done with this” that’s sadfishing.
Influencers and bloggers sadfish, too, posting something pretty and talking about how miserable they are, ready for the internet to open their arms. Watch and they’ll be called “strong” and “brave” and thanked for their “honesty”.
But the message is clear: like bikini pics, being sad makes you popular and gets you seen.
The problem with this is being highlighted in a new UK report from online wellbeing agency Digital Awareness UK. It shows teens facing genuine distress are seeking support online and rather than get it, are being accused of just looking for attention.
The report comes at the same time Vichealth and Swinburne University of Technology revealed more than half of young Australians felt lonely sometimes or always, a tragic statistic.
Yes, we need to talk about mental illness and not being fine 100 per cent of the time, but do we really need to do it with filters and crocodile tears acting as cheek highlighter?
Sharing genuine distress is important but sharing a glossy, highly filtered version of sadness, is just plain sad.