Living Now - - Business With Spirit -

it last

It can be easy to work to­wards a so­lu­tion to a so­cial prob­lem while fail­ing to cre­ate a vi­able busi­ness. If so­cial busi­nesses aren’t solv­ing a so­cial prob­lem they’re not hav­ing any im­pact, but if they’re not solv­ing a busi­ness prob­lem for their cus­tomers then they won’t last. A so­cial busi­ness that doesn’t last is al­most as bad as one that didn’t have any im­pact from the be­gin­ning!

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