Move over, Airbnb
All hail the new trend for a more discerning urban home stay
This summer marks 10 years since the launch of Airbnb, a decade that has seen the listings site grow to a global behemoth, with some 4.5 million rooms on its books. The company has seen its fair share of controversy along the way, with cities such as Berlin and New York threatening to ban it. It’s high time, then, for a different way to choose a home stay. Onefinestay was an early adopter of a more curated approach, visiting and vetting prospective homes, and choosing only one in every 10 (onefinestay.com). An even more stringent process of quality control goes into the Plum Guide: it winnows out 99 out of every 100 available properties, with inspectors checking for criteria as diverse as characterful design, reliable shower pressure and decent local bars and eateries (plumguide.com). The result is a site that’s as tempting for vicarious browsing of interiors ideas as it is for planning a city break – and where you won’t get RSI clicking on the ‘see more listings’ button. The Plum Guide has just over a thousand homes in London, and is now taking on listings in a second city: Paris. With a plan to add more European cities later this year, it looks like a trend that’s set to stay.