APPLE IN quotes

“It’s good to be connected. I think the real question is what you do with that connection.”

Apple’s designer says it’s important to spend your time well on your iPhone.

“[Steve Jobs] positioned himself as ‘customer number one.’”

Jobs gave feedback like a customer, not a manager, thus giving perspective.

“The way we go into… design is we challenge ourselves to collect as little as possible.”

Apple doesn’t need all your data to make great products, says the CEO.

“I love cars… R and S are both letters used to denote sport cars that are really extra special.”

Apple’s marketing chief on what the iPhone XS and XR names mean to him.