Landmark apps

Three apps that made a big difference to the iPad

iBOOKS Free Apple

iBooks brought interactive, media-rich publications, with a built–in Store to do for ebooks what iTunes did for music. Giving access to a vast library of titles.

NETFLIX Free Netflix

The Netflix service blossomed just as iPad launched. Alongside the YouTube app, this was a game-changer that launched the era of streaming.

A breathtaking painting app with hundreds of virtual brushes, animation tools, and more. Even before Apple Pencil, this proved a revelation of iPad’s creative potential.

iPAD AIR Oct 2013

Thinner, lighter, with the same gorgeous 9.7–inch 2048x1536 Retina display… all for £399. The iPad Air hit a sweet spot, and iPad shipments peaked at their highest level ever.