Tim Cook’s 10th anniversary as CEO

Tim Cook marked his 10th year as Apple CEO in August. On 24 August 2011, two months before he passed away, Steve Jobs resigned as CEO and passed the title on to Cook. A day later, Cook sent a letter to Apple employees reassuring them that Apple would not change and that it would “stay true” to the company Jobs had created.

In the years since, Cook has built Apple into the largest tech company in the world, possessing enormous influence and financial muscle. 10 years on from assuming the mantle, Cook has increased Apple’s market capitalisation by more than $2 trillion. He has come to be seen as a more reserved character than Jobs, but one who has been able to consistently grow Apple’s revenues and turn it into a financial powerhouse. Recently, when asked by reporter Kara Swisher whether he would still be at the helm in another 10 years, Cook suggested he would not. But regardless of how long he stays, finding a replacement will not be easy.