Watch From £379 (Series 6)
The world’s number one smartwatch now boasts an always-on Retina display.
Along with the two size options (40 and 44mm), the Watch is available in aluminium, stainless steel and titanium. The ceramic option has now been discontinued. Along with the W3 and U1 chips, the 64-bit S6 dual-core processor promises to make the watch 20% faster than Series 5, while retaining the same 18-hour battery life.
Series 6 now boasts a blood oxygen sensor and makes the most of the new watchOS 7 features, such as Family Sharing, improved sleep and fitness tracking, and more customisable faces.