The new-look App Store
A thorough refresh could reignite your love for finding new apps
The app store is now nine years old, and its presentation has been looking a little stale. That changes in iOS 11, with a new look inspired by the Music app’s 2016 redesign. The store opens to a Today page, which includes a new app of the day and a new game of the day, a list of themed apps that changes each day, stories about developers, and tips on how to use certain apps.
Promotional images on the Today page can automatically play video as they scroll into view, so beautiful games really ought to catch your eye. If you don’t check the store for a few days, you can keep scrolling down the Today page to catch up. Developer stories benefit from the same kind of rich presentation as iOS’s News app, including embedded videos and pullquotes. At the bottom of a story is a link to share it with others, as well as a button to buy the app you’ve just read about.
Games are the biggest area of the App Store, so their domination of the store’s opening page in iOS 10 is understandable. However, apps sometimes barely get a look in as a result, so one aspect of the refreshed store design to look forward to is that apps and games, along with popularity charts, are separated out into their own dedicated pages. As with the Today page, you’ll find playing tips from the App Store’s editors among the content on the Games page.
In-app purchases will be highlighted among the store’s recommendations for the first time. This could draw your attention to new content you’d otherwise miss if you’ve removed a game.
Product pages are also overhauled in the redesign; they look familiar overall, but the rating from customer reviews, chart position, minimum recommended age, and Editor’s Choice badge (where applicable) are highlighted more clearly.