The new-look App Store

A thor­ough re­fresh could reignite your love for find­ing new apps

Mac|Life - - FEATURE -

The app store is now nine years old, and its pre­sen­ta­tion has been look­ing a lit­tle stale. That changes in iOS 11, with a new look in­spired by the Mu­sic app’s 2016 re­design. The store opens to a To­day page, which in­cludes a new app of the day and a new game of the day, a list of themed apps that changes each day, sto­ries about de­vel­op­ers, and tips on how to use cer­tain apps.

Pro­mo­tional im­ages on the To­day page can au­to­mat­i­cally play video as they scroll into view, so beau­ti­ful games re­ally ought to catch your eye. If you don’t check the store for a few days, you can keep scrolling down the To­day page to catch up. De­vel­oper sto­ries ben­e­fit from the same kind of rich pre­sen­ta­tion as iOS’s News app, in­clud­ing em­bed­ded videos and pul­lquotes. At the bot­tom of a story is a link to share it with oth­ers, as well as a but­ton to buy the app you’ve just read about.

Games are the big­gest area of the App Store, so their dom­i­na­tion of the store’s open­ing page in iOS 10 is un­der­stand­able. How­ever, apps some­times barely get a look in as a re­sult, so one as­pect of the re­freshed store de­sign to look for­ward to is that apps and games, along with pop­u­lar­ity charts, are sep­a­rated out into their own ded­i­cated pages. As with the To­day page, you’ll find play­ing tips from the App Store’s ed­i­tors among the con­tent on the Games page.

In-app pur­chases will be high­lighted among the store’s rec­om­men­da­tions for the first time. This could draw your at­ten­tion to new con­tent you’d oth­er­wise miss if you’ve re­moved a game.

Prod­uct pages are also over­hauled in the re­design; they look fa­mil­iar over­all, but the rat­ing from cus­tomer re­views, chart po­si­tion, min­i­mum rec­om­mended age, and Edi­tor’s Choice badge (where ap­pli­ca­ble) are high­lighted more clearly.

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