> HomePod sales “poor”?

Mac|Life - - START -

Okay, this one’s a bit less clear-cut. Bloomberg says Ap­ple has low­ered its sales fore­casts for HomePod and scaled back pro­duc­tion. The smart speaker sold strongly at launch, tak­ing 10% mar­ket share, but has since slipped to an es­ti­mated 4%. Ama­zon’s Echo is by far the mar­ket leader. How­ever, HomePod’s high price means it still takes a big share of rev­enue — Slice In­tel­li­gence es­ti­mates 19% in Fe­bru­ary-March, com­pared to 8% for Google Home and 5% for Sonos. Smart speak­ers are the fastest grow­ing con­sumer tech­nol­ogy cat­e­gory, and Canalys pre­dicts 56m will be sold in 2018. Strat­egy An­a­lyt­ics fore­casts to­tal HomePod sales of just 3.8m for the year, although an­a­lyst Gene Mun­ster said he ex­pects sales to pick up later in the year and fore­casts a to­tal of 7m sold in 2018.

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