> HomePod sales “poor”?
Okay, this one’s a bit less clear-cut. Bloomberg says Apple has lowered its sales forecasts for HomePod and scaled back production. The smart speaker sold strongly at launch, taking 10% market share, but has since slipped to an estimated 4%. Amazon’s Echo is by far the market leader. However, HomePod’s high price means it still takes a big share of revenue — Slice Intelligence estimates 19% in February-March, compared to 8% for Google Home and 5% for Sonos. Smart speakers are the fastest growing consumer technology category, and Canalys predicts 56m will be sold in 2018. Strategy Analytics forecasts total HomePod sales of just 3.8m for the year, although analyst Gene Munster said he expects sales to pick up later in the year and forecasts a total of 7m sold in 2018.