Speak easy
Voice assistants are ready for prime time — but which one should you be using?
How does Siri measure up against its biggest rivals? We spent some quality time with the market’s leading digital assistants to see which one is best.
while some of us are now used to conversing with Siri, is it the only choice for Apple users or, for that matter, the best? Using some interesting data from Loup Ventures’ Annual Smart Speaker IQ Test (loupventures.com) and hours upon hours with each assistant, we can tell you this: the answers are no, and maybe.
The choice is a subjective one, and will depend on the devices you already own and the way you like to use them. There’s nothing to stop you taking advantage of the assistants we feature here — you can even use them on the Mac desktop — and while we can make some suggestions, you’ll have to make your own decision in the end.
hey siri!
Let’s start with the obvious: as Apple users, we might naturally default to Siri. It’s baked directly into the Mac desktop, it’s ubiquitous in iOS, powers the smart features of the HomePod and, through these, a direct line to this assistant is available through AirPods and Apple Watch. In terms of ease of installation, it’s likely there’s nothing to install at all: you’re already using Siri, and if you’re not it’s a couple of clicks and taps away on whatever device you might be using — as long as it’s an Apple device.
Behind the scenes, Siri has been working on its smarts, with its IQ test score rising significantly between 2017 and 2018 tests, particularly in terms of its ability to deal with navigational queries and local information. General knowledge has risen too: Loup’s latest tests, which survey 800 queries across the four major smart assistants, saw Siri rise from 52 per cent of questions correctly answered to a much more impressive 75 per cent.
Unfortunately, there’s currently no official support for Siri outside of Apple’s own kit, and while it might have been the assistant which pulled voice interaction out of the realms of science fiction, we’re forced to admit Siri’s lack of integrations with other devices has hurt it.
It’s not just a problem with hardware, either. Apple’s first–party services work perfectly through Siri, as you’d expect, but the same is not always true of third–party apps. Although we were promised (for example) Spotify control through Siri in iOS 12, that currently doesn’t extend beyond opening the app — something Apple claims is down to Spotify not yet building the proper integrations. Whatever the reason, it’s not the handiest when you’re trying to put on some tunes while driving.
AirPlay 2 does, at least technically, add more device support to Siri. While you’ll need to speak to a supported Apple device to do the controlling, Siri is happy enough to beam media to speakers that support it, as long as they’ve been set up in the Home app. And if HomeKit is your smart home platform of choice — particularly if you’ve bought HomeKit–only hardware — Siri’s your only choice.
alexa, echo, comPuter
Siri, as we’ve said, is not the only robotic assistant fruit. You absolutely shouldn’t discount Apple’s assistant, but Amazon’s Alexa is the biggest name and (according to Loup) only slightly less knowledgable than Siri, by a mere 2 per cent. There’s an obvious bias towards Amazon sales in some of its answers — ask Alexa about a product, and you’ll inevitably be offered the Amazon price and the option to buy it, rather than anything more useful — but it can at least answer most questions.
Alexa is a big name, with a big range of first– party hardware to support it, and it’s fair to say that it’s the most widely supported smart assistant protocol on the market — Amazon claims that some 28,000 devices have some kind of Alexa integration within them. That said, the level of control Alexa gives you is sometimes overstated; device skills can get reasonably complex, but they’re usually limited to pretty basic “do the thing” commands.
Contrasting Apple’s tight control over Siri, Amazon is much more open with Alexa. You can connect to it through a phone app, and the company has licensed the tech out to other manufacturers in order to create secondary devices — from smart speakers to in–car access to, er, smart routers in the case of Netgear’s slightly disappointing Orbi Voice.
According to research firm eMarketer, Alexa currently controls 67 per cent of the smart speaker market. The problem with this is that there are essentially two Alexas: the home–grown one, which offers Echo devices a host of interconnectivity features like announcements and inter–device calling, and the third–party edition, which doesn’t. Licensed Alexa is always quite apologetic, mentioning that it can’t do those things “yet”, but quite when (or even if) everything will be on the same page is unclear.
OK google
It might be surprising to learn, but Loup’s IQ test marked Google Assistant as the smartest on the market today, with 100 per cent of its queries understood (versus 99.6 per cent for Siri and 99.0 per cent for Alexa), and offering a correct answer 88 per cent of the time. That’s a big number, and Google’s commerce score is far and away the highest of all assistants, working out average prices and stockists without Alexa’s self–serving assumptions.
Google, much like Amazon, is working on sending Assistant functionality far and wide, though we’d have to say its efforts have been slightly less successful thus far. Various devices, such as the Sonos One smart speaker, have promised to add Google Assistant functions, but integrating it — whether the fault of Google’s API or something else — seems to be more difficult than adding Alexa support.
That’s not to say Google hasn’t made it happen at all. The range of kit that supports Assistant is wide, and getting wider; there’s an expanding range of first–party devices, and the company is friendly enough with partners like Lenovo that third–party kit can even make use of its own Google Home Hub visual interface.
There’s actually a roundabout way to access Google Assistant through Siri, if you install the iOS app. It integrates with Siri’s shortcuts, and a couple of taps gets you set up with an awkward “Hey Siri, OK Google” combo that opens up the guest voice assistant through Apple’s own.
We haven’t mentioned Microsoft’s Cortana thus far, and for good reason: it’s really not the best. Its device and app support is limited, and it actually looks as if Microsoft is winding down its position as a competitor to the rest by enabling it as an Alexa skill, and vice versa. So although big players in home automation, such as Philips Hue, Samsung SmartThings and Nest, support Cortana, it wouldn’t be our choice.
But what would? Honestly, without a hint of bias, we’d pick Siri, mainly because it’s both so tightly tied to our Apple devices and HomeKit, and because it’s useful as a conduit to the huge brain of Google Assistant when using it on mobile devices. But if we were building a smart home ecosystem from scratch, Alexa, at least today, has the upper hand.