Protect your privacy online
Use the features built into Safari to keep your online surfing safe
EVERYWHERE YOU GO on the internet, someone is trying to track you. Apple would rather they didn’t.
Apple’s commitment to protecting your privacy isn’t just marketing. It’s clearly committed to making Safari the browser that protects your privacy in a market where many of the big names do exactly the opposite. As Craig Federighi, Apple’s senior vice–president of software engineering, told the European Data Protection and Privacy Conference: “The solution has to start with not collecting the data in the first place.” And as we’ll see here, Safari has been designed to make it very difficult for sites to collect data that might identify and track you.
Apple’s philosophy is simple: “Users should know when their data is being collected and shared across other apps and websites — and they should have the choice to allow that or not.”
The features we’ll show you here give you that choice, and because we’re talking about Apple they aren’t so hard to understand, find, or use.