Mac|Life

News in brief

A bite of the Apple

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> APPLE WATCH DOMINATES SMARTWATCH MARKET

After hardly any growth in 2020, the global smartwatch market grew 24% year–over–year in 2021, according to Counterpoi­nt Research.

Much of the growth was due to strong demand for sub–$100 smartwatch­es, Counterpoi­nt said, but Apple Watch maintained its market dominance with more than 30% market share and accounted for more than half the total revenue in the smartwatch market worldwide. Samsung took Number 2 position at 10.2%, followed by Huawei at 7.7%.

> PRIVACY COSTS FACEBOOK

Apple’s new privacy measures in iOS will cost Facebook $10 billion in lost ad revenue over the year ahead, according to Facebook’s parent company, Meta. During an earnings call, Meta’s COO, Sheryl Sandberg, said the App Tracking Transparen­cy (ATT) feature, which requires apps to ask your permission before tracking you across other apps and websites, is hitting Facebook’s business. Facebook also reported a fall in daily active users (DAUs) over the quarter — the first fall ever — and a year–on–year growth in DAUs of only 5%. CEO Mark Zuckerberg blamed the slowdown partly on the rise of rival TikTok. Meta shares fell 20% afterwards, wiping $200 billion off the value of the company, the biggest–ever single–day fall in market cap for any company.

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