Things to consider…
>>> Size and weight
All the models are designed for comfort but some with larger batteries will be a little heavier.
>>> Battery life
The less often you have to recharge, the better. All these models will see you through at least half a day of listening, but some go much further than that.
>>> Extra tech
Some models offer advanced features, particularly Apple’s Airpods Max with Spatial Audio, dynamic head tracking, and the tight macOS and iOS integration that only Apple can offer.
>>> iOS integration
Many of the models can be customized in various ways like changing their EQ via a companion iOS app, while others are more standalone products.