Campaign aims to defeat age bias
A campaign aimed at combating ageism and promoting positivity regarding ageing and the elderly began last week.
EveryAGE Counts was launched on Thursday, October 11, by a coalition of groups, including the Regional Australia Institute.
According to institute research, regional communities are ageing faster than those in the cities and it is important to confront ageism and help keep older people in the workforce.
Chief executive officer Jack Archer urged regional leaders to join the campaign.
“Ageism undermines the social fabric of regional communities and impacts the local economy,” he said.
Tackling outdated negative attitudes and beliefs about older Australians will reduce discrimination and enable greater social and economic participation.