Cam­paign aims to de­feat age bias

Manjimup-Bridgetown Times - - News -

A cam­paign aimed at com­bat­ing ageism and pro­mot­ing pos­i­tiv­ity re­gard­ing age­ing and the el­derly be­gan last week.

EveryAGE Counts was launched on Thurs­day, Oc­to­ber 11, by a coali­tion of groups, in­clud­ing the Re­gional Aus­tralia In­sti­tute.

Ac­cord­ing to in­sti­tute re­search, re­gional com­mu­ni­ties are age­ing faster than those in the cities and it is im­por­tant to con­front ageism and help keep older peo­ple in the work­force.

Chief ex­ec­u­tive of­fi­cer Jack Archer urged re­gional lead­ers to join the cam­paign.

“Ageism un­der­mines the so­cial fab­ric of re­gional com­mu­ni­ties and im­pacts the lo­cal econ­omy,” he said.

Tack­ling out­dated neg­a­tive at­ti­tudes and be­liefs about older Australians will re­duce dis­crim­i­na­tion and en­able greater so­cial and eco­nomic par­tic­i­pa­tion.

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