Wine ex­ports on the rise

Manjimup-Bridgetown Times - - Front Page -

Holly Thompson

With an­nual na­tional wine ex­port sales to­talling $2.71 bil­lion as of the end of Septem­ber, South West winer­ies are ex­pe­ri­enc­ing growth of their own.

Wine Aus­tralia data shows the 11 per cent na­tion­wide in­crease for wine ex­ports was helped by strong sales through North East Asia.

Peos Es­tate owner Vic Peos said the South West was fol­low­ing these in­creas­ing trends even though WA had his­tor­i­cally been more hes­i­tant to ex­port.

He said it could be ex­pen­sive to ex­port wines from WA.

Mr Peos said lo­cally there were more winer­ies in­ter­ested in ex­port­ing but peo­ple could be a lit­tle hes­i­tant about ex­pand­ing in­ter­na­tion­ally.

“There’s heaps of in­for­ma­tion out there to help and once you’re in the sys­tem and once you un­der­stand it, it be­comes quite easy,” he said. Mr Peos had man­aged to over­come the cost and lo­gis­tics and had been ex­port­ing wine for about 15 years, mostly to China.

“We’ve had in­ter­est from the US, Den­mark and the UK and those ex­ports are in progress but China is our main one and nearly half our ex­ports go there,” he said.

“We started off by only sell­ing about 26 cases a year to (China) but now we are up to about six con­tain­ers with 1000 cases in each”.

Lost Lake owner Ash­ley Lewkowski said small busi­nesses, espe­cially fam­ily-op­er­ated ones, found it hard to find the time and fi­nances to get their brand out there.

“But ev­ery day more op­por­tu­ni­ties are pre­sent­ing them­selves, as ex­ports in our area con­tinue to grow,” he said.

Wines of Western Aus­tralia Black­wood Val­ley rep­re­sen­ta­tive Troy Schoof said ex­ports across the re­gion were on the rise for the big­ger winer­ies in par­tic­u­lar.

“Some of the larger winer­ies have seen the ben­e­fits of in­creased ex­ports but the smaller ones just can’t af­ford to fol­low this trend which is a big lo­gis­ti­cal prob­lem for them,” he said.

“The re­gion is keep­ing up with the na­tional trend as a whole, though.”

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