Ja­pan av­o­cado ex­port bo­nanza

Manjimup-Bridgetown Times - - News - Holly Thomp­son

A Man­jimup busi­ness has been cho­sen as one of two lo­ca­tions in the State to start ex­port­ing av­o­ca­dos to Ja­pan, boost­ing an ex­port in­dus­try al­ready worth al­most $2 mil­lion a year to the State.

The first ship­ment of 104 boxes left Ad­vance Pack­ing and Mar­ket­ing Ser­vices’ ware­house last week, with an es­ti­mated to­tal of 2912 av­o­ca­dos in­side.

The part­ner­ship be­tween the two coun­tries has been funded by the av­o­cado levy through Hor­ti­cul­ture In­no­va­tion Aus­tralia.

The State’s av­o­cado in­dus­try ex­ports about 276 tonnes a year, for a to­tal of $1.96 mil­lion.

WA is the only State ex­port­ing to Ja­pan be­cause of strict biose­cu­rity laws which have re­sulted in no fruit flies present on lo­cally-grown pro­duce.

Or­gan­is­ing the ex­port op­por­tu­nity has taken 18 months, mak­ing it the fastest pro­to­col to ever be passed into Ja­pan, when most take three to five years.

Ad­vance Pack­ing and Mar­ket­ing gen­eral man­ager Josh Franceschi said this was due to high de­mand and Aus­tralia had sim­i­lar ex­port pro­to­cols to Chile and Mex­ico, which are coun­tries al­ready ex­port­ing av­o­ca­dos to Ja­pan.

“Th­ese are the first av­o­ca­dos from Aus­tralia go­ing into Ja­pan which is a pretty ma­jor thing,” Mr Franceschi.

“With the growth in the av­o­cado in­dus­try, ex­ports are one of the most im­por­tant things to fo­cus on and we ex­pect to see a sig­nif­i­cant in­crease over the next three to five years.”

Mr Franceschi said the chance to ex­port to Ja­pan had come at an ideal time for the in­dus­try.

“Our vol­ume of av­o­ca­dos is go­ing to out­grow our sup­ply needs here in Aus­tralia so we are go­ing to run into a prob­lem where we have an over­sup­ply for the do­mes­tic mar­ket,” he said

“Ac­cess into coun­tries like Ja­pan who eat a lot of av­o­ca­dos is cru­cial in mak­ing sure we have homes for this fruit.”

Ex­port sales, mar­ket­ing and lo­gis­tics man­ager So­phie Cre­masco said there was a spe­cific prod­uct which would be tar­geted at the Ja­panese mar­ket.

“We have some larger av­o­ca­dos grown which are not taken by ma­jor su­per­mar­ket chains but are still in per­fect con­di­tion,” she said.

“This type of av­o­cado might do well in Ja­pan as some­thing a bit more unique.”

She said the com­pany had been au­dited by the of­fi­cial body for Ja­panese ex­ports and WA av­o­ca­dos had of­fi­cially landed in Ja­pan.

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