Ef­forts by golf club to boost busi­ness is pay­ing div­i­dends

Mansfield Courier - - NEWS -

MANS­FIELD Golf Club sec­re­tary man­ager, Chris An­der­son, has an­swered the fol­low­ing ques­tions which Mans­field Courier posed to him, in light of the in­crease of gam­ing ma­chine rev­enue over the past 12 months.

1: Why has there been such a large in­crease in gam­ing ma­chine losses (by gam­blers) at Mans­field Golf Club?

The Mans­field Golf Club’s man­age­ment and board has spent con­sid­er­able time and re­sources over the past 18 months de­vel­op­ing its busi­ness model to en­sure that it of­fers a wel­com­ing and in­clu­sive golf club which in­cludes a scenic and chal­leng­ing golf course; an en­gag­ing and en­er­getic golf pro­fes­sional; a suc­cess­ful and vi­brant res­tau­rant and club­house, and a fo­cus to de­liver a high level of ser­vice to its mem­bers, visi­tors and guests.

This fo­cus has be­gun to pay div­i­dends with many ar­eas of the club’s ser­vices ex­pe­ri­enc­ing im­prove­ments in rev­enue, in­clud­ing the club’s gam­ing area where the 2014-15 gam­ing turnover (the stan­dard by which gam­ing per­for­mance is mea­sured as it re­moved the vari­abil­ity of re­turn to player per­cent­age move­ments) in­creased by 2.69 per­cent when com­pared to the pre­vi­ous fi­nan­cial year, and by 3.03 per­cent when com­pared to 2012-13.

What is es­pe­cially pleas­ing is that the club ex­pe­ri­enced its largest growth pe­riod dur­ing the busy sum­mer months of De­cem­ber and Jan­uary when our town­ship wel­comes many visi­tors and guests to en­joy the de­lights of our lo­cal re­gion.

The Golf Club ex­pe­ri­enced an in­crease in gam­ing turnover of 19.83 per­cent dur­ing these two busy months.

2: Has any­thing changed with the cal­i­bra­tion of the ma­chines to ex­plain such a rise in player losses?

The Mans­field Golf Club con­tin­ues to ad­here to all State Gov­ern­ment re­turn to player (RTP) re­quire­ments, and over the past 12 months has in­creased the venues the­o­ret­i­cal per­cent­age of turnover to be re­turned to play­ers by 0.23 per­cent.

This in­crease is in di­rect con­trast to the ad­di­tional two per­cent re­duc­tion in player re­turns which was leg­is­lated by the State Gov­ern­ment in 2014 which the golf club chose not to im­ple­ment to en­sure a greater share of turnover is re­turned to its pa­trons.

The ac­tual per­cent­age of turnover re­turned to play­ers is gov­erned by the vari­abil­i­ties of each gam­ing ma­chine’s per­for­mance, which can vary from day to day, month to month, and year to year.

The club’s gam­ing op­er­a­tion re­turned more than 89 per­cent of gam­ing turnover to play­ers in the 2014-15 fi­nan­cial year which was 0.75 per­cent less than in the pre­vi­ous fi­nan­cial year, and 0.1 per­cent more that in 2012-13.

3: At what stage is Mans­field Golf Club at re­gard­ing the in­tro­duc­tion of a pre-com­mit­ment sys­tem later this year?

To my knowl­edge, there is no plan by any state or fed­eral gov­ern­ment to in­tro­duce a manda­tory pre-com­mit­ment sys­tem, how­ever, the Mans­field Golf Club re­mains on track to im­ple­ment the State Gov­ern­ment’s vol­un­tary Gam­bling Pre-Com­mit­ment tech­nol­ogy and has al­lo­cated more than $90,000 to­wards the new sys­tem which is to be in­stalled over the com­ing months in readi­ness to be op­er­a­tional by De­cem­ber 1, 2015.

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