Efforts by golf club to boost business is paying dividends
MANSFIELD Golf Club secretary manager, Chris Anderson, has answered the following questions which Mansfield Courier posed to him, in light of the increase of gaming machine revenue over the past 12 months.
1: Why has there been such a large increase in gaming machine losses (by gamblers) at Mansfield Golf Club?
The Mansfield Golf Club’s management and board has spent considerable time and resources over the past 18 months developing its business model to ensure that it offers a welcoming and inclusive golf club which includes a scenic and challenging golf course; an engaging and energetic golf professional; a successful and vibrant restaurant and clubhouse, and a focus to deliver a high level of service to its members, visitors and guests.
This focus has begun to pay dividends with many areas of the club’s services experiencing improvements in revenue, including the club’s gaming area where the 2014-15 gaming turnover (the standard by which gaming performance is measured as it removed the variability of return to player percentage movements) increased by 2.69 percent when compared to the previous financial year, and by 3.03 percent when compared to 2012-13.
What is especially pleasing is that the club experienced its largest growth period during the busy summer months of December and January when our township welcomes many visitors and guests to enjoy the delights of our local region.
The Golf Club experienced an increase in gaming turnover of 19.83 percent during these two busy months.
2: Has anything changed with the calibration of the machines to explain such a rise in player losses?
The Mansfield Golf Club continues to adhere to all State Government return to player (RTP) requirements, and over the past 12 months has increased the venues theoretical percentage of turnover to be returned to players by 0.23 percent.
This increase is in direct contrast to the additional two percent reduction in player returns which was legislated by the State Government in 2014 which the golf club chose not to implement to ensure a greater share of turnover is returned to its patrons.
The actual percentage of turnover returned to players is governed by the variabilities of each gaming machine’s performance, which can vary from day to day, month to month, and year to year.
The club’s gaming operation returned more than 89 percent of gaming turnover to players in the 2014-15 financial year which was 0.75 percent less than in the previous financial year, and 0.1 percent more that in 2012-13.
3: At what stage is Mansfield Golf Club at regarding the introduction of a pre-commitment system later this year?
To my knowledge, there is no plan by any state or federal government to introduce a mandatory pre-commitment system, however, the Mansfield Golf Club remains on track to implement the State Government’s voluntary Gambling Pre-Commitment technology and has allocated more than $90,000 towards the new system which is to be installed over the coming months in readiness to be operational by December 1, 2015.