MCAV part­ner with RB Sellars

Mansfield Courier - - Property Guide -

THE Moun­tain Cat­tle­men’s As­so­ci­a­tion of Vic­to­ria have signed a ma­jor spon­sor­ship deal with Aus­tralia’s pre­mier coun­try out­fit­ter, RB Sellars.

Months in the mak­ing, the deal is about more than spon­sor­ship – it’s the com­ing to­gether of two iden­ti­ties.

“The Moun­tain Cat­tle­men have been syn­ony­mous with coun­try liv­ing since we first en­tered the High Coun­try in 1835,” MCAV pres­i­dent, Bruce McCor­mack, said.

“Since then, that im­age – a horse­man perched high on a plateau – has come to res­onate with mil­lions of Aus­tralians.

“It is fit­ting, there­fore, that the MCAV has now part­nered with RB Sellars – the cloth­ing brand that brought qual­ity coun­try to the main­stream.”

RB Sellars is a fam­ily owned Aus­tralian brand, formed in 1996 – the year the fa­mous ‘Bur­ton’ half but­ton work­shirt was re­leased.

Run by Richard Sellars, the com­pany knows the im­por­tance of fam­ily val­ues and com­mu­nity, and has be­come a house­hold name across Aus­tralia.

“On be­half of the whole RB Sellars team, Richard Sellars thanks all of our loyal cus­tomers from across Aus­tralia for their con­tin­ued sup­port - we’re thrilled to be part­ner­ing with the MCAV and look for­ward to meet­ing you at the Get To­gether.”

To­gether, the MCAV and RB Sellars want to pro­mote a coun­try life style, sup­port farm­ers nation-wide and re­mind ev­ery­one that stick­ing to­gether through the good and bad, drought and flood­ing rains, is what makes Aus­tralians great.

RB Sellars mer­chan­dise is now avail­able through the MCAV web­site, and will make their of­fi­cial de­but at the up­com­ing Mer­ri­jig Get To­gether with a full dis­play of co-branded RB Sellars MCAV prod­ucts.

RB Sellars are also spon­sor­ing the main cup events over the week­end, along with many nov­el­ties and fun fam­ily com­pe­ti­tions.

“As a group that rep­re­sents the av­er­age farmer, we are hum­bled that RB Sellars want to be a part of our his­tory,” Mr McCor­mack said.

“We are even more ex­cited that they also want to be a part of our fu­ture.”

To view the full range of MCAV RB Sellars prod­ucts, head to the web­site at www.mcav. com.au, or for a look at RB Sellars’ ex­tended lines visit www.rb­sel­lars. com.au.

For in­for­ma­tion on the MCAV Get To­gether, head to the web­site or the group’s Face­book page.

COM­ING TO­GETHER: The Moun­tain Cat­tle­men’s As­so­ci­a­tion of Vic­to­ria and RB Sellars have come to­gether to of­fer an exclusive line of work­wear and coun­try cloth­ing, de­signed to fit in with ev­ery Aus­tralian life­style. Pic­tured is Richard Sellars, from RB Sellars.

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