Facebook tactics won’t work
FACEBOOK’S sudden decision to shut down all media and government information sites on its platform without warning confirms its reputation as a rogue power in the communication industry.
It also highlights its immense influence and power in this country and its bullying attitude even to national governments.
Facebook does not want to pay for news content created by official media groups such as the Mansfield Courier, despite its constant presence on the platform.
Currently, more than 80 per cent of online advertising is directed to digital platforms, which have previously demonstrated a lack of willingness to negotiate with news organisations around the value of their content in the generation of this revenue.
The position we, like other media companies, find ourselves in following the ACCC review, Digital Platforms Bill, Google offering and contracting deals with major news media to pay for news content proves the draft legislation is already doing its job.
But Facebook is playing hard ball and not only turned off their news service, they have blocked access to important information sites which provide health, financial, safety and welfare advice and support to millions of Australians.
Ultimately the platforms must pay for news stories produced by journalists.
Australia and the world will benefit from the government’s groundbreaking, carefully designed legislation to have the world’s most profitable companies contribute to the cost of genuine news gathering.
In the meantime the Mansfield Courier will transfer dialogue with its readers through our new and improved website - which can be found at mansfieldcourier.com.au.
Check this page for how you can have your say on issues that matter to you.
You can start by participating in our current webpoll on the website, which asks: Do you believe Facebook should pay news organisations for use of its content?.