Marie Claire Australia

WE NEED TO TALK ABOUT... FASHION FAUX PAS

Former magazine editor and author Kirstie Clements on why you need to carefully consider your next impulse buy

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Iused to tell readers – with great confidence and a completely straight face – what fabulous new things they needed to buy every month: from $2000 satin heels to a python catsuit with contrastin­g hood. But many of my own purchases were questionab­le. There I was, a supposed arbiter of style, stumbling my way through a series of dubious impulse buys. Like most others, I’ve looked into my wardrobe and thought, why on earth did I buy that? What dark force is it that causes us to buy ugly jumpers and pants that don’t fit? Why do we feel compelled to keep shopping, and why do we have this underlying belief that another bag or a different shoe or a new designer wetsuit (OK, that was just me) will change our lives for the better?

So much of our compulsion to shop is tied to societal expectatio­ns, body image and a fear of not measuring up. Deciding how we want to age, and how we want to look and dress during our various life stages, is also an ongoing debate. One day I’m deciding to let the years play out naturally, the next I’m booking a consultati­on with a plastic surgeon. Somewhere in the middle, I probably just want a new moisturise­r, some stretch pants and a toasted cheese sandwich.

I’d like to think by now I know what not to waste money on, though I still make the occasional mistake (cheap scratchy camel coat, I’m looking at you). Everything in life requires reassessme­nt. What suits you in your 20s might not be right in your 40s, whether that’s due to changes in your lifestyle, body shape or budget, or simply that your taste has evolved. Fashion is there to enjoy and to thrill, but everybody needs a little guidance from time to time.

I’ve had the good fortune of learning many tips and tricks about buying well, from the best in the business. The top fashion editors taught me to appreciate the value of the artisan and the timeless beauty of the authentic, whether that’s a Chanel jacket or a new pair of jeans that fit perfectly. Items that you love you will wear time and time again.

Trends are a linchpin of the fashion world, and it’s inspiring to see the new suggestion­s in store each season (or month. Or week). Now we’re out of lockdowns and heading into a festive season, many of us will feel like celebratin­g with a new party dress, some stylish beachwear or sparkling accessorie­s, and why not? I know I feel like wearing bright colour, probably to project some optimism after months of dreary leisurewea­r. But within the avalanche of options, I’ll be choosing styles and silhouette­s that I know suit me, so that means “no” to exaggerate­d leg-of-mutton sleeves but “yes, please” to a lavender linen blazer.

Fashion is most exhilarati­ng when we remember that we are in control. Amid the ludicrous pronouncem­ents are moments of joy. Whatever you decide to buy and wear should ultimately make you – and only you – happy. Always remember: you’re editing not only your wardrobe but your own life story.

“FASHION IS MOST EXHILARATI­NG WHEN WE REMEMBER THAT WE ARE IN CONTROL”

Why Did I Buy That? by Kirstie Clements (Murdoch Books, $32.99) is out now.

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