THE END OF THE URL
GOOGLE WANTS TO CHANGE THE WEB ADDRESS
THE UNIFORM RESOURCE LOCATOR (URL) is messy, confusing, and can get long—making it difficult to remember, and easy to fake. Most people really don’t want or need to know the full path of a webpage. Google has been musing on this for years, and is getting ready to unveil an alternative system, which will remove the clutter, and leave a more natural English URL. “We want to move toward a place where web identity is understandable by everyone,” said Chrome’s engineering manager, Adriene Porter Felt.
It’s not really in the hands of Google, of course. However much it would like to, Google doesn’t actually control the Internet, although it does have the world’s most popular browser. It was instrumental behind the move to HTTPS encryption, for example. Whether such a fundamental change should, or can, be made at browser level is another matter, however good the idea. The security issues are paramount; get this wrong, and it’ll explode. Exactly how Google will make the switch remains to be seen, but something’s coming.