BENDIGO FEATURED IN NEW TV SERIES WITH CELEBRITY CHEFS
Bendigo and the region’s status as a UNESCO Creative City of Gastronomy is celebrated in a new SBS Food TV series presented by celebrity chefs Adam Liaw and Poh Ling Yeow, started Thursday, October 7.
Adam and Poh’s Malaysia in Australia cooking series brings the two celebrity
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Bendigo is the only Victorian city to feature in the six-part series which will be broadcast in Australia on SBS Food at 8.30pm Thursdays from Ocotber 7. It will also be promoted and aired in Malaysia and across Asia in 2022, targeting millions of potential viewers.
The City of Greater Bendigo is proud to be a funding partner with Tourism Australia for the show which is part of the Australia Now VHULHV D 'HSDUWPHQW RI )RUHLJQ $൵DLUV DQG Trade initiative to enhance international trade and tourism ties.
During the series, Mr Liaw discovers Bendigo and the region’s diverse food culture and produce. The celebrity chef visits award-winning restaurants Malayan Orchid and Masons of Bendigo and spends time at micro greens producer B&B Basil. Mr Liaw also tours the Great Stupa, the Bendigo Community Thursday Farmers Market, and ¿QGV D VSRW LQ &KDQFHU\ /DQH WR FRRN XS D famous Malaysian herbed rice salad using local produce to make a unique Bendigo dish.
City Manager Tourism and Major Events Terry Karamaloudis said the City was heavily involved in the initiative to promote Bendigo and the region’s City of Gastronomy status as part of a new marketing drive to attract visitors from across Australia and to inspire Malaysian and Asian tourists to visit Greater Bendigo and the region in the future.
“The Australia Now program is an initiaWLYH RI WKH 'HSDUWPHQW RI )RUHLJQ $൵DLUV and Trade to raise Australia’s innovative and creative reputation internationally, and Bendigo was selected as the only city in Victoria to be featured in the show to celeEUDWH RXU VWDWXV DV D &LW\ RI *DVWURQRP\ ´ Mr Karamaloudis said.
“Bendigo’s wonderful food culture and unique attractions will be seen by viewers in Australia and across Asia, and we hope that once international travel opens up next year more tourists from Asia will have Bendigo as a must-see destination on their WUDYHO LWLQHUDU\ ´
Adam Liaw said the series was a valuable opportunity to highlight the connections between Australia and Malaysia.
“At a time when international travel, tourLVP DQG WUDGH KDV EHHQ VR DFXWHO\ D൵HFWHG it’s more important than ever that we don’t forget our regional relationships. I hope we can help to promote Australian products and businesses into Malaysia and the Asia region generally, but also help keep Australia top of mind for potential visitors when WRXULVP UHWXUQV ´ 0U /LDZ VDLG