Gro­cer re­jects move to Tassie

... de­spite film­ing its Xmas ad in NW

Mercury (Hobart) - - NEWS - HE­LEN KEMPTON

A GER­MAN su­per­mar­ket gi­ant has cho­sen Tas­ma­nia as the back­drop for its lat­est Christ­mas tele­vi­sion com­mer­cial but Aldi says it still has no plans to open a store here.

A Face­book page called Bring Aldi to Tas­ma­nia has been es­tab­lished by Tas­ma­ni­ans who want Aldi to pro­vide com­pe­ti­tion to the two big supermarke­ts.

“Come on Aldi! Don’t just film here, give us a chance to shop at Aldi! Shake up the big two,” one lo­cal poster told the su­per­mar­ket this week af­ter it was re­vealed Tas­ma­nia was fea­tured in its lat­est cam­paign.

But when asked whether it had plans to open an Aldi here af­ter film­ing its 2019 Christ­mas cam­paign in Smith­ton and Stan­ley, Aldi gave a firm no.

“While we are al­ways look­ing to bring the Aldi dif­fer­ence to more com­mu­ni­ties, we have no plans to open stores in Tas­ma­nia,” a spokesman said.

Last year Aldi opened 32 new stores in Aus­tralia to boost its to­tal to 500 stores.

Aldi said it filmed its Christ­mas cam­paign in the North­West be­cause of the land­scape.

“We chose th­ese lo­ca­tions due to the beau­ti­ful scenery and the wel­com­ing com­mu­nity, which al­lowed us to bring to life a vi­brant and cre­ative cam­paign. There were 120 lo­cals who fea­tured in the com­mer­cial.”

Tas­ma­nian com­pany Hype TV pro­vided lo­ca­tion man­age­ment ser­vices for the shoot­ing.

Co-owner Dave Flower said the 60-plus crew spent a lot of money in Cir­cu­lar Head while on site for seven days.

“It would have been a huge spend with ev­ery avail­able bed taken up and meals eaten at the lo­cal pub,” he said.

“Stan­ley cer­tainly turned on the weather over the five full days of film­ing. We lo­ca­tion-scouted for a cou­ple of weeks be­fore film­ing started and the res­i­dents were so wel­com­ing. As a lo­ca­tion man­ager, I need to get ac­cess to work­ing prop­er­ties like High­field House and the peo­ple of Stan­ley and Smith­ton could not have been more help­ful.”

Former prime min­is­ter Joseph Lyons’s cot­tage fea­tures in the com­mer­cial, which fo­cuses on a mag­i­cal Christ­mas ham that feeds the whole com­mu­nity and brings it to­gether.

Tas­ma­ni­ans have been ask­ing on­line why the su­per­mar­ket filmed a com­mer­cial here when it had no plans to en­ter the lo­cal gro­cery mar­ket.

“Did any­one see an Aldi store in this ad. No. Filmed Stan­ley Tas­ma­nia. No Aldi in Tas­ma­nia. Good to at­tract tourists but won’t they be ex­pect­ing to be able to shop at Aldi?” a com­ment on Face­book said.

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