Fewer eyes on Cup prize

Mercury (Hobart) - - NEWS -

THE Mel­bourne Cup was the race that may not have quite stopped the na­tion on Tues­day.

There was a sig­nif­i­cant slump in free-toair tele­vi­sion rat­ings, on-course at­ten­dance and bet­ting turnover on Aus­tralia’s most fa­mous race, won by Vow And De­clare, pic­tured.

Chan­nel 10’s cov­er­age of the Mel­bourne Cup achieved a na­tional view­ing au­di­ence of 1.92 mil­lion view­ers com­pared to 2.5 mil­lion last year. The Flem­ing­ton crowd fell for the fourth year in a row to 81,408 — the low­est since 1995. TAB turnover on the Mel­bourne Cup meet­ing also was down 5.9 per cent.

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