Fewer eyes on Cup prize
THE Melbourne Cup was the race that may not have quite stopped the nation on Tuesday.
There was a significant slump in free-toair television ratings, on-course attendance and betting turnover on Australia’s most famous race, won by Vow And Declare, pictured.
Channel 10’s coverage of the Melbourne Cup achieved a national viewing audience of 1.92 million viewers compared to 2.5 million last year. The Flemington crowd fell for the fourth year in a row to 81,408 — the lowest since 1995. TAB turnover on the Melbourne Cup meeting also was down 5.9 per cent.