Ex-cricket boss a Roo

Mercury (Hobart) - - AFL -

FORMER high-rank­ing Cricket Aus­tralia of­fi­cial Ben Amarfio has been ap­pointed chief ex­ec­u­tive of AFL club North Mel­bourne.

Amarfio was axed as CA’s broad­cast and mar­ket­ing boss last Novem­ber. North chair­man Ben Buck­ley said Amarfio’s ex­pe­ri­ence with in­ter­na­tional sports, me­dia and mar­ket­ing made him the stand­out can­di­date.

“We firmly be­lieve Ben’s ex­per­tise and busi­ness acu­men will help take our club for­ward,” Buck­ley said yes­ter­day.

Amarfio joined CA in 2012 and over­saw the 2018 broad­cast-rights ne­go­ti­a­tions which re­sulted in a record $1.2 bil­lion deal which also frus­trated fans as the men’s ODIs and Twen­ty20s were shifted off free-toair tele­vi­sion. He had ear­lier worked as South­ern Cross Aus­tereo’s gen­eral man­ager.

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