Brand launch is sim­ply nat­u­ral

Mercury (Hobart) - - NEWS -

A NEW Tas­ma­nian wool brand will be launched in the in­dus­try’s most im­por­tant ex­port mar­ket as part of an up­com­ing trade mis­sion.

Twelve lo­cal wool grow­ers will be part of the trade mis­sion to China, where the new Nat­u­ral Tas­ma­nian Wool brand will be launched.

The brand has been de­vel­oped by Roberts Lim­ited, which is now part of the Nutrien Ag So­lu­tions busi­ness, and will re­place its pre­vi­ous merino wool brand.

Nutrien Ag So­lu­tions Tas­ma­nia gen­eral man­ager John Tuskin said the new brand will ap­ply to all types of wool and mi­crons, with a strong fo­cus on world’s best prac­tice in eth­i­cal wool pro­duc­tion, an­i­mal health and wel­fare and sus­tain­abil­ity.

“Tas­ma­nian wool is sec­ond to none,” Mr Tuskin said. “Nat­u­ral Tas­ma­nian Wool will be trace­able from the farm to the fin­ished prod­uct, en­abling con­sumers to con­nect with our wool grow­ers and un­der­stand our farm­ers’ com­mit­ment to sus­tain­ably grow­ing wool and man­ag­ing their land for fu­ture gen­er­a­tions.”

The wool­grow­ers will travel to China as part of a Tas­ma­nian Gov­ern­ment del­e­ga­tion, from De­cem­ber 9-14.

Newspapers in English

Newspapers from Australia

© PressReader. All rights reserved.