Holidays are on the cards

A SMALL municipality — home to one of the state’s most prominent natural landmarks — is running a postcard campaign it hopes will convince Tasmanians to visit as tourist operators rely on locals to get back on their feet.

The Kentish Council this week launched a series of free Holiday Here postcards encouraging residents to give their family and friends reasons to visit the region.

Five versions of the postcards have been released showcasing what is on offer in the Cradle Mountain, Sheffield, Wilmot and Railton areas including stunning natural sights, art, heritage, adventure and produce.

“There is a lot of marketing encouraging Tasmanians to travel at the moment,” mayor Tim Wilson said.

“We need to sustain visitation beyond these school holidays and into the months to come.

“There is nothing like receiving personalised post — a letter, a package, a postcard — so we jumped at the opportunity to get behind this grassroots idea that came from the community.”

Organisers of one of Sheffield’s main annual attractions, MuralFest, have announced the event will go ahead in November and work with the COVID-19 restrictions.

The postcard campaign aims to capitalise on one of the main reasons people travel — to visit friends and family.

The free postcards will be distributed with supporting information about the purpose of the campaign and some inspiration for people to include in their personalised messages.

The postcards include contact details for the Sheffield Visitor Information Centre website www.sheffieldtasmania.com.au and will be available at the centre, at the Kentish Council Chambers, Sheffield Shed, Fudge ’n’ Good Coffee, Railton Motor & Tyre Service, and the Railton Neighbourhood Centre, Wilmot General Store and Wilmot Museum. helen.kempton@news.com.au