High-cost Telstra 5G

TELSTRA customers can expect higher prices for their mobile plans in exchange for super-fast 5G coverage and a range of tailored “experiences” under the telco’s newly unveiled T25 plan, with Telstra taking on the likes of Optus and Vodafone on content and personalisation rather than competing purely on price.

Telstra’s group executive for consumer and small business Michael Ackland said that the telco is aiming to lift its average revenue per user (ARPU) and that Telstra will charge a premium for some plans as a result.