Ways to stand out

Find what makes you different from everyone else.

Don’t be boring – share your expertise in a way that educates, entertains or inspires. Understand your audience – what type of problems are you helping them solve?

Be consistent with messaging across your website, social media and other marketing.

Don’t try to be something you’re not, because people will see through it.

Aim for customers to have an emotional attachment to your brand, so the buying cycle doesn’t stop.