‘UNICORN’ IS FIRST
FORGET the traditional Melbourne Cup, The Everest or Cox Plate. The hottest thing in racing now has thousands of events on a virtual floating track daily and is streamed by millions of viewers around the world, all powered by the blockchain.
It has celebrities such as Mike Tyson and Paris Hilton as owners of virtual horses, which – just like physical thoroughbreds – are bred, bought and sold.
And it is all the work of an Australian start-up Zed Run, which in less than two years has its parent firm Virtually Human Studios quietly reaching the coveted $1bn “unicorn” valuation status.
Zed Run is a digital horse racing platform. The business marries old-fashioned horse