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racing buying, selling and breeding nous with cuttingedge blockchain technology which creates a digital ledger of transactions.
There are now more than 100,000 horses in the Zed Run ecosystem, and up to $20m is traded on the secondary horse market via the blockchain daily.
Zed Run achieved its biggest individual sale last week when a stallion called
Breathless Edge was bought for $US420,590 ($562,598).
Races take place on Zed Run’s website and on streaming platform Twitch.
There are 12 horses in each race, the outcome of which is decided by more than 10,000 different outcomes from the company’s algorithms.
Co-founder Rob Salha describes it as “blended reality”. “You‘re watching the screen, cheering, just like you would with a typical racehorse,” he said.
The old world and the new will come crashing together next week after the Victoria Racing Club, custodians of the Melbourne Cup carnival, clinched a deal for their famous Flemington racetrack to feature on Zed Run.
VRC chairman Neil Wilson said the move would open up traditional horse racing to a different audience.