DIAL M FOR MASCARA

If your heart’s desire is soft and feathery lashes, layers that add drama or just a touch of luxe, these new arrivals will have you standing out from the crowd.

Long and lush lashes are on the agenda this month with several new mascara arrivals, touting scoop-shaped and rubberised wands designed for better lift and separation.

Lancôme has long excelled at mascara, so new Lash Idôle Mascara will likely be a hit. Its lightweight gel formula leaves lashes feathery and soft but also layers well for extra drama.

Maybelline Lash Sensational Sky High Mascara has already been a hit in the US thanks to buzz about its ability to create long and full lashes that won’t smudge. If you love a touch of luxe, seek out Burberry Beauty Ultimate Lift Mascara: it’s great for lasting curl and coating each and every lash, including the inner corners of your eyes for a bright-eyed effect. A lash serum and mascara in one, Talika Lipocils Mascara helps lashes grow longer and with more pigment thanks to a peptide complex, once available on its own, and now infused into black or brown mascara.