Money Magazine Australia

Taste of freedom

Profits in this fast-growing fund are returned to members through improved products and services

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Money magazine’s Best Super Fund Manager for 2019, Sunsuper, continues to be a leader in the superannua­tion market with a sharp focus on developing innovative ways to engage with customers while maintainin­g a clear commitment to delivering strong returns and maximising members’ retirement savings.

Sunsuper currently has $58 billion in assets under management for more than 1.3 million members. “This year has been another one of strong growth for Sunsuper,” says Sunsuper CEO Scott Hartley. “We continue to be the fastest growing profit-for-members fund in Australia and one of the nation’s largest, which allows us to deliver industry-leading products and services for our members.”

Sunsuper has a strong focus on improving the member experience and making it easier for them to interact with the fund across all channels.

“Every interactio­n we have with our members is driven by our desire to help them achieve financial freedom and live the retirement of their dreams,” says Hartley. “As a profit-for-members fund, we return all our profits to members through enhanced products and services. One real and significan­t example of this was continuing a huge program of digital transforma­tion this year, which allowed us to make substantia­l improvemen­ts to the customer experience.

“We have also continued to evolve our Dream Project, which is our digital education hub providing members with interactiv­e content that is relevant and valuable. Additional­ly, our Dream Rewards program, which gives members access to offers and discounts on holidays, experience­s and everyday items, also continues to grow as we help our members not only maximise their future savings but also save money for today.”

The Sunsuper for Life product has an extensive investment menu of 20 diversifie­d and single asset class options (as at August 31, 2018). The balanced option has outperform­ed the SuperRatin­gs SR50 Balanced Index over the short and long term; as at August 31 the balanced option had returned 7%pa over 10 years for its superannua­tion members, compared with an industry median of 6.6%.

Administra­tion fees for the balanced option are lower than the industry median across a range of account balances. Sunsuper’s fixed-dollar member fee of $78pa is in line with the median, while the investment-related fees and costs for its balanced option are 0.87%pa (including performanc­e fees). No establishm­ent, contributi­on or investment switching fees are applicable, although there is an exit fee. KIRBY RAPPELL, CEO, SUPERRATIN­GS

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