ASTON’S PLAN FOR WORLD DOMINATION
THE FIRST step in Aston’s Second Century Plan, designed to ensure the company’s second centenary is decidedly more profitable than its first, was to refresh its ageing core range. The release of the DBS Superleggera completes that task, allowing Aston to start spreading its wings and venture into new markets. First up is the DBX SUV, to be built at Aston’s new St Athan factory in Wales from 2020. Soon after, an all-electric luxury sedan will revive the Lagonda name as a sub-brand, with another potentially following by 2023. On more familiar ground, CEO Andy Palmer has made no secret of his desire to produce a mid-engined sports car to tackle Ferrari, McLaren and Lamborghini.