AS­TON’S PLAN FOR WORLD DOM­I­NA­TION

Motor (Australia) - - FRONT END. PACE NOITES -

THE FIRST step in As­ton’s Sec­ond Cen­tury Plan, de­signed to en­sure the com­pany’s sec­ond cen­te­nary is de­cid­edly more prof­itable than its first, was to re­fresh its age­ing core range. The re­lease of the DBS Su­per­leg­gera com­pletes that task, al­low­ing As­ton to start spread­ing its wings and ven­ture into new mar­kets. First up is the DBX SUV, to be built at As­ton’s new St Athan fac­tory in Wales from 2020. Soon af­ter, an all-elec­tric lux­ury sedan will re­vive the Lagonda name as a sub-brand, with another po­ten­tially fol­low­ing by 2023. On more fa­mil­iar ground, CEO Andy Palmer has made no se­cret of his de­sire to pro­duce a mid-en­gined sports car to tackle Ferrari, McLaren and Lam­borgh­ini.

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