Sports sales dip as the calendar turns
WITH FULL sales data in hand for 2021, sports car sales took a sharp dip throughout December, usually one of the sector’s strongest months. Ongoing supply issues continue to hamper the arrival of new cars, and the rapid emergence of the Omicron variant no doubt affected buyer confidence as the holiday period approached.
After building strong momentum throughout the fourth quarter of 2021, sports car sales declined by 35% between November and December (787 to 515). Compared to the 1075 new sports cars registered in December 2020, that’s a significant 52% disparity.
The entry-level SUV>$80k segment is often the most sensitive to external factors, illustrated by the 65% decrease in new registrations between November and December (417 to 148).
Ford’s evergreen Mustang fell significantly too, releasing just 70 new pony cars into the wild. That’s a 76% decline from the 294 achieved through November. Although, with rumours suggesting that a new Mustang could appear as soon as next month, it’s possible that new stock of the existing generation may be beginning to dwindle.
Both the $80<$200k and $200k+ segments remained buoyant, with the mid-range segment actually growing by just four units while the $200k+ receded by seven.
In the mid-range, it was a late-game boost provided by the Mercedes-Benz C-Class that fuelled the growth, registering 89 new vehicles, up 68% from the 53 achieved last November. The 2021 tally shows the C-Class bested the BMW 4 Series by just 24 units (1131 v 1107).
At the top end of town, the Porsche 911 wins the volume seller award, with 428 vehicles registered YTD. McLaren, however, wins most improved by shifting 88 new cars, up 40% from the 63 let loose back in 2020. -AA