BUYING DIRECT

More and more brands are cutting out bike shops and distributors and selling directly to their customers, via the internet. For the buyer, this has advantages and disadvantages.

PROS

You’ll get more for your money. By cutting out the middlemen, brands such as Canyon, Commencal, Intense, Propain, Radon, Vitus and YT Industries can turn out top-performing bikes with impressive build kits at extremely competitive prices Buying a new bike is quick, easy and can be done from the comfort of your sofa Some websites allow you to swap parts or even spec custom colours so you get exactly the bike you want

CONS

There’s less chance to try before you buy. While some direct-sale brands hold occasional demo days, it’s not as convenient as dropping into your local shop and sitting on a range of different bikes. Don’t underestimate the value of this, especially if you’re unsure exactly what it is you’re looking for Lead times can be long. You’ll likely have to order your bike well ahead of time and it’s not uncommon for delivery dates to get pushed back, which risks ruining your summer riding plans! After-sales support may not be as good. Bikes bought through your local shop will often come with the perk of a free service and, potentially, a loyalty discount on parts. Building up a good rapport with the mechanic (try supplying them with biscuits or beer!) can save a lot of stress if you find you need something fixing at the last minute. You’re not supporting the UK bike industry. Bike shops can be valuable community hubs and great places to seek advice and meet like-minded people. Use them or lose them!